OKIE Global Launches ‘JAM Now’ – A Hyperlocal, Cross-Border Commerce Platform Redefining Access to Premium Indian Brands in the Middle East
India: 18 June 2025: OKIE Global, a leading international distribution and e-commerce enablement group, is proud to announce the launch of JAM Now, an express commerce platform that brings the best of India to the UAE with delivery speeds ranging from 2 to 24 hours. Tailored to serve the multicultural audience of the Middle East, JAM Now offers a seamless blend of speed, quality, and cultural familiarity redefining how Indian brands connect with global consumers.
Founded by Jitin Masand, a cross-border commerce veteran and CEO of OKIE Global, the new platform is designed as a gateway for Indian direct-to-consumer (D2C) brands aiming to establish a strong presence across high-growth GCC markets. With upcoming expansion into Saudi Arabia, JAM Now is poised to become the preferred launchpad for premium Indian products in fashion, lifestyle, beauty, electronics, and wellness.
“JAM Now is more than just a fast delivery platform it’s a bold step toward reshaping how Indian innovation is experienced across borders,” said Jitin Masand, Founder & CEO, OKIE Global. “Through this initiative, we’re not just delivering products; we’re delivering a piece of India its craftsmanship, creativity, and entrepreneurial spirit—straight to consumers’ doorsteps in the Middle East.”
What Sets JAM Now Apart
- Ultra-fast express delivery: 2 to 24-hour delivery across the UAE
- Saudi Arabia launch coming soon
- Curated catalog of premium, Made-in-India brands
- Categories spanning fashion, skincare, food, electronics, and wellness
- Hyper-local logistics, smart warehousing, and GCC-specific tech integrations
Backed by OKIE Global’s diversified expertise in e-commerce enablement, consumer electronics manufacturing, and cross-border distribution, JAM Now offers Indian brands an all-in-one market entry solution from fulfilment to visibility. It supports brands with region-specific warehousing, end-to-end logistics, and marketplace onboarding through platforms like Amazon, Noon, and Carrefour.
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