India, May 19 : Providing increased gig work and freelance opportunities to existing and fresh talent, Picxele has recently made additions of two specialised verticals to its service portfolio. WhyMedia is a dedicated Video Production arm, and Interactive Studio will focus on providing Branding and Interactive Website solutions.
WhyMedia will focus on providing precise video production services, while Interactive Studio will help Picxele offer seamless branding and interactive web experiences. With the expansion, Picxele is positioning itself as a managed partner for brands seeking integrated creative, video, branding and digital solutions combining the agility of freelance talent with the reliability of an agency-led delivery model.
Commenting on the expansion, Rishav Agarwal, Founder, Picxele, said,
“Over the last several years, I have worked closely with skilled and semi-skilled gig workers and understood why large brands often hesitate to engage them directly. The challenge has never been talent but ownership, strategy and quality control. That is what we built Picxele around. Expanding this model into adjacent segments was always part of the vision, but building the right teams and leadership takes time. With Rohan Ghorpade leading WhyMedia and Shivang Khungar driving Interactive Studio, we can now offer larger brands focused solutions backed by accountability and execution at scale.”
Founded in 2019 by Rishav Agarwal, right after his graduation, the company began as a grey-collar, task-based platform connecting skilled and semi-skilled gig workers with employment opportunities. Over the last seven years, the bootstrapped platform has evolved into a managed freelancers’ ecosystem and now hosts over 1 million gig workers on its mobile platform, recording more than $5 million in aggregated revenue.
Not following the traditional gig marketplace model, Picxele operates on a managed model where strategy, project ownership, and quality control remain in-house, and is executed through its large freelance network. The approach allows the company to move beyond task-led assignments and provide complex, skill-driven solutions for brands and enterprises.