PPDS returns to ISE (Philips booth 3N500) with exciting new partnership announcements, advanced AV solutions reveals, and the launch of its most innovative and intelligent solutions with Philips Professional Displays to date, among just some of the planned activities within the Fira de Barcelona (3-6 February).
Amsterdam, Nov 25: PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, is delighted to announce its participation at ISE 2026, promising another unmissable line up of daily activities and announcements, with sustainability, partnerships, and the power of artificial intelligence taking centre stage on the Philips booth 3N500.
ISE 2026 is building to be one of PPDS’ most eventful and interactive shows to date, with the company set to showcase its most advanced suite of Philips Professional Displays and software solutions to date. Digital signage, ePaper, interactive, dvLED (indoor, outdoor and AIO), and professional TVs are all planned to transform the stand into a theatre of visual activity.
Joining over 1,600 exhibitors inside the colossal Fira Barcelona Gran Via, the Philips booth will be divided into dedicated zones, ensuring visitors can find exactly who and what they need. Retail, education, corporate, food and beverage, transportation, public venues, and hospitality, will all have their space on the booth, with the addition of tailored solutions for control rooms and DOOH in the ISE 2026 plans.
Immersive experiences
For ISE 2026, the Philips booth will debut a new ‘Picture this’ theme, encouraging visitors to the booth to explore the reaches of their imaginations, using displays and software to expand on the benefits of artificial intelligence (AI). Visitors to booth 3N500 will also have the opportunity to put themselves – literally – in the picture and become part of the exhibition.
Ron Cottaar, Director of Global Marketing at PPDS, commented: “At ISE 2025, we wowed visitors with AI-infused paintings by masters like Rembrandt, transforming our stand into a spectacular art gallery where paintings come to life right before the eyes. This year, we are taking things further, and we want to create a more interactive and immersive experience for our visitors, letting them become part of our story.”
Future ready launch plans
With full details set to follow in the coming weeks and during the show, PPDS can reveal that visitors to the Philips booth will become the first to experience a host of portfolio debuts, including brand new and future ready digital signage displays, and more next generation, game changing professional TVs.
Stretching the limits of innovation and imagination, the not to be missed portfolio will include an exciting range of eye catching new form factors, ultra slim designs, and breakthrough features.
PPDS will also be unveiling a brand new and improved Signage line up, including its first AI ready Philips Signage models, supporting businesses today and into the future with the processing power required for their AI needs.
Andrea Barbuti, Global Product Management Lead EMEA at PPDS, added: “We pride ourselves on being at the forefront of innovation, leading the market forward. AI is no longer just a buzzword. Adoption is growing, and businesses around the world are increasingly exploring opportunities and ways AI can benefit their day to day operations and ambitions.
He continued: “Signage can play a crucial role in achieving those goals, whatever the setting, be it a retail store, a corporate office, or somewhere else. But not all displays are created equally, and many lack the processing power required to achieve the desired experience and outcomes. Our new signage portfolio will bring customers clearly defined display choices to suit their business needs.”
LED made simple
And that’s not all. With the indoor and outdoor portfolio of Philips LED continuing to grow and evolve, PPDS will also be unveiling a new, highly intuitive online solution, designed to support businesses, architects, and integrators, making it even easier to it easier to sort, select and specify Philips LED.
PPDS’ lineup of Philips LED solutions, including All In One (AIO) displays will feature prominently on the Philips booth – including the Philips Unite 6000 Series All In One, and Philips Unite LED 5000 Series and Philips Unite LED 7000 Series panels, among others.
New Wave innovation
With a raft of fresh new features bringing revenue generating benefits for system integrators and customers, Philips Wave and its ProStore will also be unveiling new evolutions and partnerships during the show.
Introduced at ISE 2023 and updated to meet the unique requirements of individual customers, the cloud based Philips Wave ecosystem takes a fresh approach to the way businesses manage, monitor, and control their display fleets, while unlocking the full potential of their Philips Professional Displays.
Sustainability
As with previous shows, sustainability will also play a prominent role for PPDS during ISE 2026, both on and off the stand.
Continuing its commitment to a more sustainable AV industry, PPDS will be sponsoring and supporting the ISE Sustainability Hackathon for the second year running. Over two days, teams of students will once again collaborate intensively at Fira de Barcelona to tackle real world challenges in the fields of sustainability, innovation, and cybersecurity. Working alongside professionals from education and across industries, participants will develop fresh ideas and solutions, bringing innovation to life on the ISE show floor.
In the run up to the show, the students will undergo a preselection assessment to identify their unique perspectives and skill sets. Sixty elite students will be chosen to take part in the ISE Hackathon.
The Hackathon will begin at 08:00 on Thursday 5 February, with the sustainability track students receiving a briefing from the PPDS team, and support for the students will continue throughout their work. This will culminate with a series of project presentations starting at midday on Friday 6 February on the Pitching Stage in Congress Square, followed by an Awards Ceremony at 15:00, during which the winning teams will be announced.
On the stand, PPDS’ commitment and global strategy to developing better energy efficiency and more environmentally conscious features into its displays will continue to be a prominent fixture, showcasing the latest evolutions in its new and existing solutions, such as the EPEAT Climate+ Gold rated Philips Signage 3000 Series EcoDesign and award winning ‘zero power’ Philips Tableaux ePaper range, as well as the Philips Unite LED 6000 Series All In One.
Visitors will also get a first look at PPDS’ upgraded ‘next generation’ Philips MediaSuite TV range, including the latest 6000 Series with Ambilight, the 7000 Series UltraSlim, and exciting new additions.
With the latest launches announced in October, the market leading and Google (GMS) certified professional TV series continues to deliver unbeatable home from home experiences, with Google Cast™ built in and Apple Airplay® compatibility, along with Google Play™, and cloud gaming and Netflix ready. Visitors are also invited to relax into the unique Ambilight lounge, creating stunning illuminated and immersive experiences.
PPDS will also be providing updates surrounding its partnership with FC Barcelona and Oracle Red Bull Racing, with several incentives and prizes to be won for those visiting the booth.
Overcoming barriers
PPDS will continue to operate an open approach, with the Philips booth visible and accessible to all, with no exclusive guest lists or barriers.
In addition, with ISE 2025 attracting a record number of visitors from 168 countries, PPDS’ global management team, together with local and international sales executives from around the world – including EMEA, APAC and North America – will be present and accessible throughout the show, providing live demonstrations and answering any questions.
Finally, PPDS’ infamous coffee bar will also return, serving throughout ISE 2026, making the Philips stand the perfect destination to meet and unwind.
Jae O Choi Park, EMEA Commercial Head at PPDS, concluded: “ISE is one of our biggest shows in the calendar, and we cannot wait to return to Barcelona to showcase and share just some of the incredible innovations we have been working on. I look forward to welcoming our partners, customers, and members of the media to Philips Booth 3N500 for what is guaranteed to be another incredible event.”