July 7: PVR INOX Limited, India’s largest and most premium cinema exhibition company, has unveiled ‘Big Stories Deserve Big Screens’, a month-long nationwide initiative spotlighting its Premium Large Formats . Running throughout July, the initiative celebrates the unmatched impact of the theatrical experience, encouraging audiences to discover July’s biggest releases in formats that deliver extraordinary scale, clarity and cinematic brilliance.
With a highly anticipated line-up including Minions & Monsters, Alpha, Moana, Evil Dead Burn, The Odyssey and Spider-Man: Brand New Day, the initiative reinforces that the biggest stories deserve to be seen on the big screen where every frame is grander, every sound more powerful and every cinematic moment more unforgettable.
PVR INOX offers IMAX , ICE Theatres, SCREENX , 4DX/MX4D and BIGPIX/P , each delivering a distinct way to enjoy cinema through advanced projection technologies, immersive sound, panoramic presentation, motion-enabled seating and extra-large screens, allowing audiences to choose the format that best complements every film.
Speaking about the campaign, Mr. Gautam Dutta, CEO – Revenue & Operations, PVR INOX Limited, said,
“Cinema has always been defined by the experience it creates, and today that experience has become the strongest differentiator. As storytelling grows more ambitious, audiences are increasingly choosing theatres that offer scale, immersion and a deeper emotional connection with every film. At PVR INOX, our continued investment in Premium Large Formats reflects this shift in consumer expectations. ‘Big Stories Deserve Big Screens’ is our way of showcasing how the right exhibition technology can transform every film into a truly unforgettable cinematic experience while reaffirming our commitment to bringing the best of global cinema technology to Indian audiences.”
As audiences increasingly seek richer, experience-led entertainment, the initiative also aims to build greater awareness of Premium Large Formats while helping moviegoers identify the format best suited to every film. It reflects PVR INOX’s continued investment in world-class exhibition technologies, reinforcing its position as India’s leading destination for premium cinema.
Tickets for Premium Large Format screenings are available on PVR/INOX App or Website throughout the campaign period.