30, October 2025: SalarySe, India’s pioneering salary-powered fintech platform, has raised USD 11.3 million in Series A funding led by Flourish Ventures along with Susquehanna Asia VC and returning investors Peak XV’s Surge and Pravega Ventures. The fresh capital infusion will fuel SalarySe’s ambition to transform financial accessibility for India’s salaried workforce, making payments, credit and money management affordable, personalised, convenient, and seamless.
SalarySe is on a mission to empower 100 million salaried employees in India to spend, save, invest and plan their salaries smartly in order to reduce financial stress in their lives. The company’s flagship Credit-on-UPI product for salaried employees, launched in partnership with top Indian banks, HR SaaS platforms, and marquee global corporate customers, has delivered a successful impact and experience for both employees and employers.
Post-COVID, salaried employees have experienced increased financial stress, which traditional products have not been able to address. SalarySe leverages technology and a unique employer-linked model to bring multi-product personalised and AI-enabled employee wellness offerings, which reduces financial stress for employees and simultaneously helps employers offer new-age benefits valued deeply by GenZ and the younger workforce.
SalarySe’s solutions, launched in partnership with the Top Banks in India such as HDFC and RBL, have already seen strong traction amongst 100+ multinational corporations, GCC and Indian corporates, including multi-billion-dollar global logos across sectors such as IT, Healthcare, BFSI, and manufacturing. These solutions have helped employees leverage SalarySe’s new age UPI linked curated payments, rewards, credit and savings options, while simultaneously enabling employers to improve retention, engagement, and productivity.
Speaking on the funding, Piyush Bagaria, Co-Founder, SalarySe, said, “Salaried employees are the backbone of India’s economy, yet they often face limited access to transparent and curated financial solutions. With this round we are doubling down on our vision to reimagine salary-linked financial products that put employees in control of their finances and their future. This funding will further propel SalarySe in its endeavour to evolve as the go-to financial partner for every salaried individual in India.”
“SalarySe is addressing a critical gap by linking financial products such as Credit on UPI directly to income, ensuring that salaried employees have access to timely, fair, and responsible credit,
” said Ravi Kaushik, Executive Director and Head of Asia Investments, Flourish Ventures. “We believe that the platform’s approach addresses immediate cash flow needs while laying the foundation for long-term financial well-being. This alignment makes SalarySe a unique player in India’s financial ecosystem.”
According to Bhavanipratap Rana, Investment Advisor at Susquehanna Asia VC, “Products like credit-card-on-UPI are reshaping how consumers engage with financial products in India, in a digital-first, high-frequency manner. The opportunity to help salaried Indians improve financial management right from the source, with support from employers, is one that we believe is massive. We’re excited to support SalarySe in this journey.”
“Credit-on-UPI represents the next frontier in India’s digital credit ecosystem. SalarySe is enabling this shift through its innovative, employer-linked model that makes credit access seamless and responsible for the salaried workforce,” said a spokesperson from Pravega Ventures.
The company plans to reach 1000+ corporates with 20m+ employees in the next three years as it scales operations, strengthens technology, and expands distribution to become the leading salary-powered fintech platform in India. With the latest funding, SalarySe is set to further solidify its position as a leader in salary-powered fintech, redefining financial inclusion for India’s vast and underserved salaried workforce.