Samsung Electronics President and CEO TM Roh today said that form factors will matter more as AI gets more personal and capable.
“As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand or open a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.”
In his editorial ahead of Galaxy Unpacked, Roh said AI’s next chapter will be defined by how it changes the way people live.
“AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them. That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best,” he said.
Roh said Samsung has spent many years building devices – phones, tablets, watches, TVs, appliances – and new form factors to expand where AI meets consumers.
“AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments,” he added.
Roh said Samsung’s firm belief in openness lets the best ideas reach people faster.
“The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility,” he added.
Roh also stressed that trust becomes the foundation when AI becomes more personal and agentic.
“Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working and remain in control,” he added.
Roh noted that at the upcoming Galaxy Unpacked, Samsung will showcase more personal, natural AI experiences on a foundation more partners can build on.
“The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.”