Introduction
Elevated spirits, general optimism, and an auspicious period arrive with India’s festive season.
Characterized by gift-giving and robust spending on travel and other discretionary items, the
festive season marks a crucial period of the year where economic activity surges. Ever wondered
what impact this time of the year may have on the country’s financial markets? With the advent of
online trading platforms like Zerodha, Shoonya by Finvasia, Groww, Upstox, and many more, share
market experiences have increasingly become accessible, and each day, more and more people
take to the world of trading in hopes of generating wealth and building towards a financially
secure future. Here, we take a look at six stock market trends that investors should watch out for,
this festive season:
1. Increased Demand For Consumer Discretionary Stocks
Consumer discretionary stocks are those of companies that sell products and services that are not
essential for everyday life, but are still in high demand during the festive season. Examples include
companies that sell clothing, electronics, and home appliances.
Stocks of companies that sell products and services which may not be essential for everyday life,
but still witness high demand during the festive season, are known as consumer discretionary
stocks. These companies may be fashion clothing brands, electronic goods retailers, or retailers of
other durables. Investors can expect to see increased demand for these stocks during the festive
season, as consumers look to purchase new items for themselves and their loved ones.
2. Strong Performance By Small And Mid-Cap Stocks
Small and mid-cap stocks are often more undervalued than large-cap stocks and can offer better
returns. During the festive season, small and mid-cap stocks can outperform large-cap stocks as
institutional investors tend to focus on large-cap stocks. Investors should consider investing in a
basket of small and mid-cap stocks during the festive season to maximize their returns. Platforms
like Shoonya by Finvasia, a true-blue zero-brokerage trading platform, offer advanced AI-powered
tools to help investors make enhanced trading decisions, increasing their chances of achieving
long-term success.
3. Increased liquidity
Increased economic activity may lead to higher trading volumes during the festive season, further
resulting in more liquidity in the financial markets. This means that it is easier for investors to buy
and sell stocks, as there are more buyers and sellers in the market. This can be beneficial for
investors who are looking to enter or exit positions quickly.
4. Sectoral rotation
During the festive season, investors may rotate from one sector to another, depending on their
expectations for performance. For example, investors may shift from defensive sectors such as
healthcare and utilities to more cyclical sectors such as consumer discretionary and industrials.
Investors should carefully consider their investment goals and risk tolerance before making any
sector bets.
5. Increased volatility
The increased trading volume and liquidity during the festive season can also lead to increased
volatility in the stock market. This is because investors are more likely to react to news and events
during this time, and there is more potential for price swings. Investors should be prepared for
increased volatility during the festive season and use risk management strategies to protect their
portfolios.
6. Special dividend announcements
Some companies may announce special dividends during the festive season to reward their
shareholders. This can lead to a spike in the price of these stocks, as investors look to buy in
before the dividend is paid out. Investors should be on the lookout for special dividend
announcements during the festive season, but they should also carefully consider the company’s
financial health and dividend payout history before making any investment decisions.
Conclusion
Before going all in on the festive season rush in hopes of lucrative returns, investors must take
steps to ensure that they make well-informed decisions. Thorough research into the fundamentals
of companies is imperative for investors, and they must diversify their portfolios to mitigate risks.
Stop-loss orders and position sizing can be used through online trading platforms like Zerodha,
Shoonya by Finvasia, Upstox, Angel One, etc. to deploy effective risk management strategies. As
the festive season progresses, India’s financial markets present investors with opportunities like
never before. With these trends in mind, investors can better position themselves to take
advantage of opportunities and mitigate risks during the festive season in India.
