Dehradun, 30 May 2024: Amazon.in announced double-digit YOY growth across Home, Kitchen, and Outdoors business with Havells, Bajaj, Agaro, Milton and Prestige being the most preferred brands in Dehradun. Furthermore, a 10% YOY increase in new customers was witnessed on Amazon.in from Dehradun and Uttarakhand. In these regions, customers have shown an inclination towards healthier, convenient, and smarter lifestyles that have led to increased demand for products such as robotic vacuums, gym fitness accessories, metallic cookware and much more. As one of India’s leading camping destinations, Uttarakhand also witnessed more than 50% increase in demand for sleeping bags YOY. Owing to all time love for cricket nationwide, Amazon.in saw more than 100% and 130% YOY increase in demand for cricket bats and kits from Uttarakhand and Dehradun, respectively.
After successful editions of the Home and Kitchen Xperience Arena in Lucknow and Chandigarh, Amazon.in received an overwhelming response to the daylong event in Dehradun as well that featured products across Furniture, Home Essentials, Kitchen & Appliances, Home Décor & Lighting, Sports & Fitness, Electric Vehicles, Auto Accessories, Outdoor & Gardening categories and much more. This one-of-a-kind showcase offered media and partners an opportunity to experience their favorite brands and products while interacting with Amazon India’s leadership.
Commenting on the occasion, K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India said, ‘As a customer backward marketplace, we at Amazon India are committed to delivering ‘har muskaan ki apni dukaan’. With a significant surge of 30% YOY growth across Home, Kitchen and Outdoor products in Uttarakhand, we are thrilled to witness continued trust from our valued customers. Overwhelmed with the great response, we remain dedicated to delivering exceptional customer service along with providing a wide selection of products from top brands, ensuring convenience and satisfaction for all’.
Here are some shopping trends that have been witnessed in Uttarakhand and Dehradun:
Customers are upgrading to premium and smart living: Products such as sofas and beds witnessed an increase in demand of over 65% while wardrobes and dining furniture saw an increase of more than 80% and 45%, respectively. In 2024, Amazon.in saw a 1.25x YOY increase in the adoption of installation services, with approximately 11,000 customers availing these services. Also, waterproofing products and paints grew more than 150% across the region. Furthermore, customers in Dehradun are prioritizing home safety and smart living products such as digital door locks and video doorbells resulting in over 65% YOY increase. Also, robotic vacuums saw close to 100% increase across Uttarakhand.
Growing demand for sustainable solutions: Customers across Uttarakhand are increasingly choosing sustainable solutions. In 2024, solar power products saw a 175% increase on Amazon.in. Encouraged by the great response received for eco-friendly transportation options, the EV portfolio was expanded with the inclusion of Green and Komaki electric vehicles alongside established brands like Hero Vida, Chetak, and Okaya Ampere.
Getting fit at Home and adopting better lifestyle choices: The demand for home workout and gym fitness accessories surged by over 50% reflecting a growing interest in health and fitness amongst customers across Uttarakhand and Dehradun.
Culinary interest is driving product selection: Dehradun witnessed a surge in culinary interest, resulting in over 40% growth for Coffee Machine and more than 50% increase for Mixer Grinder. Additionally, there’s an increase in demand for Metallic Cookware sets by 95%, and a 40% for Baking & Pastry tools. This trend showcases a strong emphasis on quality and functionality in cooking, baking, and serving, reflecting evolving consumers preferences towards enhanced kitchen experiences Uttarakhand is an important market driving Amazon.in’s growth. India’s most loved marketplace will continue to work with local stores and MSMEs across the state and country bringing new tools, technologies, innovations, and initiatives that will unleash the entrepreneurial spirit of Indian businesses. Amazon.in has more than 20 owned and partner delivery stations along with over 100 ‘I Have Space’ partners in the state.
