July 13: DLF Mall of India, Delhi’s premier retail and lifestyle destination, successfully hosted ‘More for Members’, an exclusive engagement initiative under the DLF Malls Rewards Loyalty programme on 9th July 2026, at P.F. Chang’s. The initiative brought together the most valued and loyal members of the reward programme for an afternoon of meaningful interactions and memorable experiences. Moving beyond discounts and points, DLF rewards loyalty with memorable experiences and personal engagement filled with exclusive hospitality, shaping DLF commitment to build stronger customer relationships.
DLF Mall of India introduced More for Members, an exclusive initiative that takes customer loyalty beyond rewards by strengthening customer relationships and fostering a sense of community among its most valued members. The initiative reflects a broader shift in the retail landscape, where brands are increasingly moving beyond points and cashback systems to create personalised experiences and deeper emotional connections with their customers.
As consumer expectations continue to evolve, recognition, exclusivity and meaningful engagement have become key drivers of lasting brand loyalty. Through More for Members, DLF Mall of India is building a community of loyal members who not only enjoy the benefits of the DLF Malls Rewards programme but also gain access to thoughtfully curated experiences that celebrate their continued association with the brand.
Shibli Khan – Vice President & Cluster Head, DLF Mall said:
“At DLF Mall of India, we believe loyalty is built through meaningful relationships, not just transactions. While the DLF Malls Rewards programme continues to offer exclusive benefits and privileges, ‘More for Members’ is designed to create experiences that bring our community together. It is our way of recognising loyal members, celebrating their connection with us and creating memorable moments that are not limited to just the shopping journey.“
The initiative reinforces DLF Mall of India’s commitment to creating a destination where people come together to celebrate loyalty , connections and cherished moments. By combining curated experiences with the existing benefits of the DLF Malls Rewards programme, More for Members marks the beginning of a community-led loyalty ecosystem built on meaningful engagement and lasting relationships.