New Delhi, Aug 17: TukTuki, India’s homegrown micro-drama entertainment platform, announced the launch of its latest original production, “Salaam India.” Premiering on Independence Day, the film stands as a testament to the Make in India initiative, leveraging cutting-edge Artificial Intelligence to deliver a high-octane tribute to the nation’s armed forces.
“Salaam India” marks a significant milestone for TukTuki, being the third AI-powered movie launched by the platform within a span of just three months. This rapid deployment of high-quality content underscores TukTuki’s commitment to pioneering a new visual language for premium vertical storytelling in India.
Speaking about the launch, Anshita Kulshrestha, Founder, TukTuki Entertainment, said,
“With ‘Salaam India,’ we are not just telling a story; we are celebrating the spirit of India through innovation. This is our third AI-driven project in 90 days, proving that AI-integrated production is the future of the ‘Make in India’ digital revolution. By leveraging AI to create cinematic scale across global settings, we are proud to bring this tribute to our armed forces to every smartphone screen this, Independence Day.”
“Salaam India” follows Virat, an elite Indian intelligence operative whose life is shattered when a terrorist commander, Husain, murders his family and takes him hostage. Forced into a high-stakes covert operation in Russia to steal a protected code, Virat discovers a conspiracy far more lethal than he imagined: a technologically advanced, 26/11-style attack planned for 15 August 2026. With a ticking clock of just 17 days, Virat must navigate a landscape of internal betrayal where he cannot trust his own team or the political establishment.
Additionally, TukTuki leveraged this Independence Day to launch dedicated initiatives aimed at empowering India’s youth, who currently constitute 80% of the micro-drama audience. The platform hosted ‘A Conversation with Brigadier Amul Asthana’, providing a forum for young viewers to reflect on the veteran’s experiences and the enduring spirit of the nation. Simultaneously, TukTuki introduced ‘Expression of Creators’, an open invitation for aspiring writers, actors, and directors to submit scripts and audition videos, offering a digital stage for homegrown talent to showcase their creativity. These efforts, along with TukTuki’s milestone of surpassing 1 million downloads, reinforce the platform’s mission to ensure that India’s rich storytelling traditions thrive for a new generation in the digital age.