IGT PlayDigital, a subsidiary of International Game Technology (IGT) in the online gaming sector, has unveiled a loyalty offering for the next generation. Not only does it increase player engagement, but it also significantly raises the bar for retention programs. The new offering is called MEGA VAULT, and it combines various highly effective promotional mechanics into a single, seamless gaming experience.
According to IGT PlayDigital, the new offering combines all the latest interactive features, including prize draws, leaderboards, and marketing jackpots. And all this is literally under one roof. The company’s vision is to enable operators to create coordinated, high-energy promotions. This will result in a player mobilization system. At the same time, long-term loyalty is further encouraged through constant rewards.
MEGA VAULT introduces many innovations, but one of the most significant is that it combines previously separate aspects of the interaction platform. The first campaign has already been launched with this integrated system, using both Multi Drop and Leaderboard tools. As a result, operators can simultaneously reach multiple categories of players. Additionally, the rewards players receive depend directly on their performance and engagement. This dynamic reward system has already proven itself.
The combined capabilities enable the creation of an active advertising mechanism. It is beneficial in that it offers operators the opportunity to test more creative, data-driven campaigns based on player behavior. The MEGA VAULT system primarily operates with implicit and interactive incentives, providing operators with greater opportunities to engage more actively with loyal players in a competitive market.
At the same time, standard bonus offers within the games themselves are fully preserved — they do not disappear anywhere. For example, in slots, users can still access additional levels with increased winnings, and in “instant” games, such as Plinko, bonus rounds with larger prizes remain available. This game has been in high demand recently. There are even special information sites offering selections of casinos with this entertainment. So, users who are interested in where to play Plinko for real money now have it easy: just look at such a selection and choose a site.
The first MEGA VAULT campaign in history was launched on May 23, and several well-known operators have already joined it. Fanatics Casino, FanDuel Casino, and Rush Street Interactive are two gambling establishments that have become pioneers in this area. They were the first to utilize this technology, which has enabled them to create innovative new experiences for their gaming communities. The results of these actions will not be long in coming.
According to Fanatics Casino’s Senior Director of Content, Kiron Shaw, the gambling establishment is optimistic about the expanded promotional opportunities offered by MEGA VAULT — players get new features that they also enjoy. Thanks to this creative and compelling solution, the bar for the gaming experience is being raised — and it’s being raised relatively high.
New users are engaged and rewarded with dynamic campaigns and prizes. This creates an exceptional gaming experience, and thanks to Rush Street Interactive’s use of this tool, players across the United States and Ontario can enjoy it.
The solution allows operators to deploy campaigns in a single interface, ensuring both ease of use and centralization. This combination not only optimizes the business process but also enables greater personalization and targeting of promotions.
As the iGaming landscape continues to evolve, the need for personalized and engaging experiences that focus on loyalty is becoming increasingly acute. MEGA VAULT shows exactly how player engagement should be in the iGaming sector. It is truly a next-generation tool.
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