May 18: A recent report has revealed that women spend nearly 50 percent more time on digital platforms compared to men, highlighting notable differences in online engagement patterns across gender groups.
The findings indicate that women are increasingly active across social media, entertainment, communication, and lifestyle-related digital platforms, reflecting changing consumption habits in the digital ecosystem.
According to the report, the rise in digital access, smartphone usage, and affordable internet connectivity has significantly contributed to higher online engagement among women. Experts note that digital platforms are playing a growing role in communication, learning, entertainment, and even entrepreneurial activities.
The study also suggests that content preferences and usage patterns vary, with women showing stronger engagement in social networking, short-form video content, and community-based platforms.
Analysts believe that this growing digital participation presents new opportunities for businesses, marketers, and content creators to better understand audience behaviour and design more inclusive digital strategies.
The report highlights the expanding role of women in shaping digital consumption trends, reflecting broader shifts in technology adoption and online behaviour across demographics.