Being in the jewelry business, having a wholesale jewelry display is important. Jewelry Displays are one of the most effective products that promotes marketing in a jewelry store. Jewelry displays are said to be the store’s silent sales person. If done right, it can definitely increase the sale. A jewelry piece becomes more attractive when put on a display unit, and it becomes easier to market them when you showcase it on a display.
To get jewelry displays wholesale can provide multiple advantages. There are a wide range of options available in display units from neck displays, earring tray, watch display, ring trays, and jewelry display trays. It is important to choose the right display for every piece of jewelry and also to decide the material of your display unit. It can be acrylic, leather, wood, velvet, and many more. It increases the visual charm of jewelry pieces.
Tips to Increase Sales with Jewelry Display
- Keep a Unified look: To have a unified look for the display units will give your store a more professional look. You can have two or three colors but not more than that. Specific color palette should be chosen and be strictly followed throughout. Textures such as velvet, leather, or lace also should be maintained with minimal number and not beyond two or three types of texture. Big brands usually prefer keeping it minimal to get a clean look.
- Keep them clean: Dirty display units can often be a turn off for the customers which is why you should have a clean display. You must do a regular store clean up to ensure the display units are neat and free of dust, fingerprints on glasses, and insects.
- Creative visual display: To have a flat display in your jewelry store can exude monotony and look boring. One can experiment with heights, vary positioning, different sizes to make the display more interesting and visually appealing. It attracts the passer by’s attention quickly. Another tip is to add personality to the jewelry by experimenting with display units. Such as vintage jewelries look better on off white or bronze metal display. Adding creativity to display materials can surely increase sales of your store.
Advantages of Wholesale Jewelry Display and Boxes
Being in the jewelry business, you must be aware that even the most priced item in your store cannot do without a box. A beautiful necklace or an elegant diamond ring sold in an anonymous box can create a negative impact on marketing. Just as the jewelry pieces, the showcases, displays, and packaging boxes are equally essential to make customers happy and satisfied. Here are some advantages of wholesale jewelry displays and boxes that can impact your sales directly.
Reflects Brand Personality
Your jewelry packaging and boxes are like business cards, they get you halfway through with the customers. Packaging is the first thing people look at make an image of your brand right away. It reflects your brand image and personality. For packaging theme and displays, owners should go minimal. Sticking to a specific theme of color and texture helps customers to remember your brand easily. It distinguishes your brand from other brands.
Reusable Packaging
Display boxes that are small and reusable are useful for storing other products also. Some recycled boxes are also used for gift packaging. Customers like beautiful premium packaging that can be reused compared to standard packaging.
Turn First-timers into Regular Customers
The display and packaging of jewelry items play important role in building trust within customers. If a customer becomes fond of your packaging at first, there are great chances of them turning into a regular customer. Customers can recognize the value of products and service that they receive from your store. Thus, it is very important to provide them the best packaging material.
Provides Business Information
A beautifully inventive and customized packaging includes all the essential information about your business such as the name of your company, brand logo, location, email address, contact number. There are many potential customers and clients that can gather information about your business easily. It can drive more sales and enhances marketing.
Enhanced Sales
As per a survey, one third of the customer’s buying decision depends on the packaging and the presentation of jewelry items. To have a customized jewelry packaging can add immense value to the brand by increasing the value of product. New and interesting packaging ideas easily grab the buyer’s attention and also bring you new buyers. It directly affects your business, drives more sales, and creates an impact on your bottom line.
Jewelry packaging and display boxes not only protect the valuable jewelry items from getting damaged but also associates a personality of the brand to the customers. These things highlight the key features of brand and gives it a unique brand recognition. Having nice boxes for packaging of your assorted items can bring you many positive feedbacks from customers along with new buyers.
