Hustle has unveiled Hustle 2.0, an upgraded skincare serum formulated around Acetyl Zingerone (AZ), a breakthrough ingredient that is redefining how skincare addresses UV-induced damage.
At the core of the new formulation is Acetyl Zingerone (AZ), widely recognized as cosmetic science’s only omni-antioxidant. Unlike conventional antioxidants that target a single pathway, AZ works through five simultaneous protective mechanisms, helping defend the skin against multiple forms of oxidative stress while remaining photostable throughout use.
Recent peer-reviewed research conducted by scientists at Moffitt Cancer Center and Yale University has demonstrated that Acetyl Zingerone is the first ingredient shown to interrupt the delayed phase of UV damage—an often-overlooked process that continues to affect skin long after sun exposure has ended.
Traditional antioxidant ingredients such as Vitamin C provide protection through a single antioxidant pathway and gradually deplete during use. In contrast, AZ delivers broader and more sustained protection, making it a significant advancement in skincare science.
With this launch, Hustle 2.0 becomes the first and only serum in India formulated around this innovative mechanism, offering consumers access to next-generation antioxidant technology designed to support healthier, more resilient skin.
“Our goal with Hustle 2.0 was to bring cutting-edge skincare science to Indian consumers through a formulation built on proven innovation,” said “Acetyl Zingerone represents a major leap forward in antioxidant protection, and we are excited to make this technology available through our latest serum.”
Hustle 2.0 is designed for consumers seeking advanced daily protection against environmental stressors and the long-term effects of UV exposure, while supporting overall skin health and appearance.