India, 6 September 2024 – Bvlgari, the magnificent Roman High Jeweler, announces the launch of its new Bvlgari Bvlgari Mangalsutra sautoir necklace. Following the success of the first Mangalsutra necklace launched in 2021, with a campaign featuring Global Ambassador Priyanka Chopra Jonas, this new creation perpetuates the legacy of blending cultural heritage with contemporary elegance.
A unique fusion of Indian culture, tradition and modernity, the Bvlgari Bvlgari Mangalsutra sautoir necklace is a quintessential symbol of eternal bonds, as well as a statement piece for the modern Indian woman.
The circular elements of its iconic design in rose gold, evoke the engravings surrounding the emperors portraits on ancient roman coins, and are set with black onyx inserts and lit by pavé diamonds, while refined black onyx beads pay homage to local traditions, combining masterfully heritage, creativity and expertise. In tune with the collection’s dynamic and versatile spirit, the necklace can be styled in multiple ways, reflecting Bvlgari’s audacity and timeless pioneering spirit.
Jean-Christophe Babin, Bvlgari’s CEO, comments “The Bvlgari Mangalsutra sautoir necklace beautifully blends our Roman heritage with Indian traditions. This piece showcases our dedication to honoring diverse cultures and also highlights our commitment to modern elegance. We are thrilled to present this second exclusive creation, which celebrates both Bvlgari’s timeless charm and the dynamic spirit of contemporary Indian women. We take great pleasure in catering to our Indian audience, creating designs that resonate with local traditions while enhancing our global vision of luxury and sophistication.”
Whilst being profoundly rooted in tradition honoring the sacred and everlasting marriage bond, with its striking design and precious materials the Bvlgari Bvlgari Mangalsutra sautoir necklace is more than just a jewelry creation: it’s a symbol of empowerment and beauty, thought to enhance women’s uniqueness and their multifaceted personalities while nurturing personal growth and renewal.
The new Bvlgari Bvlgari Mangalsutra sautoir necklace is available to purchase in Bvlgari selected stores. Customers can book personal appointments online at www.bulgari.com/in/en-in.
