Corelle India, for the first-time-ever gets into creating world-class retail stores in select modern trade outlets targeting 20 shop-and-shop models

Greater Noida, 30th November 2021: Corelle Brands LLC, an Instant Brands company, is a global leader in the kitchenware segment. Headquartered in Rosemont, Illinois, the company manufactures and markets kitchenware products worldwide. Instant Brands, known for creating ingenious kitchenware solutions have world-wide footprints in over 40 countries. It also has an Asian entity Corelle Brands (Asia Pacific) Pte Ltd, based in Singapore, and other sales and distribution offices in Southeast Asia Greater China, Japan, and South Korea and a decorating plant and distribution centre in Malaysia. Corelle India recently entered into a distribution partnership with Stone Sapphire India Private Limited (SSIPL) to accelerate its growth plans in the Indian market.

Together with Stone Sapphire India Pvt Ltd, a renowned distribution maverick with a wide international brand portfolio from Disney, Mattle, Hasbro and flagship brand Skoodle, they recently participated in the HGH India 2021 exhibition, one of the largest home décor shows. Being held at Greater Noida, Corelle India makes use of this efficient platform to display its latest cookware brands, enabling it to connect with its trade partners and target audience. Displayed at the exhibition are brands from the family of Instant brands like Corelle, Corningware, Pyrex and Visions, all recognized for their innovative kitchenware products.

Amit Kararia, Consultant – South Asia representing Corelle India says, “By associating with Stone Sapphire Pvt Ltd at the HGH Exhibition, Corelle India aims to leverage its profound understanding of the national audience by launching futuristic product offerings. Foraying into the Indian kitchenware market at a time when cookware demand has been at an all-time high, has proved to be profitable, indicating a long-term growth for the brand. By introducing new product categories at the HGH Exhibition, the brand is on a constant endeavour to offer users with the widest range of offerings with captivating features, value-add, and performance.”

Shobhit Singh, Director, Stone Sapphire India Pvt. Limited says, “Indian market is hugely challenging owing to its diverse channel and region-centric behaviour with a compounding demand for high-end kitchenware. Tapping into this potential require brands to think local and be present at the right places with right partners. HGH would be a perfect platform to showcase our India specific range and meet the pan India buyers. Corelle India has been focused on sustainable growth but at the same time, is also fixated on optimizing cost and ensuring every penny returns a profitable-first purchase from consumers. HGH India Exhibition with its vast presence and opportunities for retailers and vendors has definitely spelled growth for the company. We are proud to be instrumental to bring new launches in kitchen appliances segment through product categories like SECA, air fryers air purifiers, air fryer oven and a range of instant pots along with 20 new patterns, especially for the Indian markets”.

Corelle tableware is the brands proprietary three-layered Vitrelle glass, fired to strong and lightweight finish and is break and chip resistant. Crafted in USA, the range provides ultimate strength, durability and beauty that can stand up to even the toughest cooking environments. The non-porous surface also resists bacteria, stains and odours and is easy to wash. A staple in the kitchen segment, CorningWare is indispensable for baking and serving. Visions cookware made of a see-through glass-ceramic material, is designed to withstand temperature extremes. Born out of innovation, Pyrex glassware are functional products designed specifically for contemporary end-users.