To commemorate World Environment Day, HDFC Bank Parivartan today launched a high-decibel campaign called #ENGINESOFF to raise awareness on the importance of reducing air pollution through a short street play. Motorists idling their vehicles at busy traffic intersections were encouraged to switch off their engines while they waited for the signal to turn green.
The bank is rolling out this short play at over 126 busy signals in 40 cities across the country. The three-day campaign was from June 5th which included large metros such as Kolkata, Mumbai, Gurugram, Bangalore, and Pune, as well as smaller cities like Ludhiana, Varanasi, Nasik, Rajkot and Guwahati among others. There were three different locations in Kolkata where #EngineOff was visible. These locations were Shyambazar crossing, Esplanade crossing, Rasbehari crossing.
“HDFC Bank has always been committed to leading responsibly. We believe that as India’s largest bank, we must use our brand to create a positive social impact and make a difference in the lives of communities,” said Mr. Ravi Santhanam, CMO, HDFC Bank. “With this campaign, we want to raise awareness on the simple steps we can take to prevent a catastrophic future. We need to come together and act now so we can create a better tomorrow,” he added.
The street play is part of HDFC Bank’s nationwide ESG campaign highlighting the small steps we can take towards sustainable progress. The campaign shows how the future can be better if we change things today. The bank also launched four unique films that highlight its social and environmental initiatives under its flagship programme “Parivartan”, as part of the same campaign. HDFC Bank is amongst the largest corporate CSR spenders in the country. The bank’s key focus areas include care for climate, rural development, education, skill development, healthcare & hygiene and financial literacy under Parivartan.
