TORONTO, June 18, 2024– Manulife and the World Economic Forum (“the Forum”), announced the launch of the Prospering in Longevity Challenge, through UpLink, the Forum’s open innovation platform. Earlier this year, a multi-year partnership between Manulife and Uplink was announced at the Forum’s Annual Meeting in Davos and the Prospering in Longevity Challenge is the first of three innovation challenges designed to help shape the future of, and investment in, longevity innovation.
Together, Manulife and the Forum invite global start-ups with innovative preventative healthcare and financial well-being solutions, and those committed to enabling people of all generations to thrive while enjoying a financially resilient and fulfilling long life, to participate in the challenge. Applicants can begin applying today through July 22, 2024. Full project details, including eligibility criteria and timelines, can be found on the challenge page here.
“By 2050, the global population over 65 is expected to double to 1.6 billion, bringing significant health and wealth challenges for our planet,” said Sarah Chapman, Global Chief Sustainability Officer for Manulife. “We are partnering with the World Economic Forum and UpLink because of our shared sense of urgency to find inclusive and accessible solutions to help people worldwide live longer, healthier, and better lives.”
While people are living longer than in previous generations, it does not always equate to improved health span. On average, people spend about 50 percent of their lives in less than good health, including 12 percent in poor health1.
As the population ages, factors like financial resilience and literacy, healthy ageing, generational skill-building, social connection, and longevity inequalities across gender, race and class will be critical in ensuring a more sustainable, healthier future – and we must act with urgency.
The themes for the first Longevity Challenge are as follows:
- Strengthening financial resilience across longer lives, which will create solutions that democratize access to tools that increase financial resilience, e.g. empowering better financial decisions, capacity to save, behavioral focused financial apps.
- Embracing a preventative approach to healthcare, which will aim to surface solutions aimed to improve physical and mental health with a preventative approach to healthcare, e.g. early risk factor detection and intervention, lifestyle trackers, access to virtual medical care.
“Innovation is key to achieving the Sustainable Development Goals by 2030, and by partnering with Manulife, we are committed to sourcing and scaling innovative solutions that strengthen financial resilience across longer lives and embrace a preventative approach to healthcare,” said John Dutton, Head of UpLink, World Economic Forum. “This collaboration will democratize access to tools that increase financial resilience and surface solutions aimed at improving physical and mental health.”
