New Delhi: In these testing times as communication leaders work towards crafting convincing positive narratives around their brands and relevant stakeholders, ETBrandEquity.com, India’s leading digital platform for Marketing and Advertising professionals is set to host the third edition of the India Communication Summit and Kaleido Awards starting April 30th 2021, 11 AM onwards. The partners for this event are Kaizzen Communications, Allison+ Partners and 80 DB.
Based on the theme #OwnTheNarrative, the 3rd edition of this power-packed 300+ minutes virtual conference will explore the avenues that communication and PR professionals have at hand to manage brand and people reputation as well as create positive and convincing narratives that help bridge differences and weed out falsehoods. It will also explore hot topics like topics like, secrets of maintaining good PR across an organization, corporate communication in the new normal, fictionalising facts: communicating in the age of alt truth, role of communication in handling crisis and more.
The event will witness over 1000 attendees and more than 30 eminent speakers including 4 keynote sessions from top communications leaders like Andy Pharoah, Vice President of Corporate Affairs and Sustainability, Mars Incorporated; Lavanya Wadgaonkar, Head, Global Strategy and International Communications, Nissan Motor Corporation; Dr. Zoe Hibbert, Senior Vice President, Head of Corporate Communication, Asia Pacific, Visa; Neelesh Misra, Audio Storyteller and Founder, Slow. The ET BE Kaleido Awards will start immediately after the conclave, recognising and rewarding the work done by public relations and corporate communication professionals and organisations in the past year– work that not only stood out but was also purposeful.
Andy Pharoah, Vice President of Corporate Affairs and Sustainability, Mars Incorporated said, “We are living in a time when purpose and mission have never been more important, especially with so much noise and clutter. The way the world is moving now – the history we are living right now – is the biggest ever test case of a company’s mission. So walking the walk has never been so important.”
Lavanya Wadgaonkar, Head, Global Strategy and International Communications, Nissan Motor Corporation, said, “Always start with the audience and what they care about. Crafting a story that resonates with the target audience is no easy task and crafting right stories that resonate with multiple audiences that work in sync with your business purpose — well, that’s art. But again a carefully crafted story is only half the equation. The science is in how we want to tell the story to drive engagement, advocacy and action.”
Neelesh Misra, Audio Storyteller and Founder, Slow said, “I have been creating a certain kind of content over the last ten years. I often wonder what has been the reason that our story-telling works across geographies and social strata. Why do listeners in remote parts of Kashmir or the north-east, southern India or listeners across continents relate to these stories? They do it because our stories stand for the extraordinary moments in the lives of ordinary Indians. Over the past decade, we have shown that good content can also be massy. We have shown that one doesn’t have to corrupt, stereotype or objectify in order to reach millions of people. That is our victory! This strengthens my belief further that no matter how much people stop you from doing good, if you believe in your story and own the narrative genuinely, it will always be welcomed eventually.”
Paresh Chaudhry, Chief Brand Custodian, Adani Group and Jury Chair – Kaleido Awards, said, “We have all seen how brand communication has evolved all over again in the post-COVID world. This transformation has reinforced the fundamental values that build distinguished brands. These are brands that believe in citizen communication through a sharp focus on cutting-edge innovation, long-term social impacts through measurable ESG communication, and collective contributions to the brand narrative of a nation. Given this context, I am expecting some path-breaking entries for the prestigious ,Brand Equity Kaleido Awards 2021 and working with a distinguished bunch on the grand jury panel. Good luck to all the participants!”