~ Prose Integrated will serve as the strategic PR partner for Pathfinder in India with the goal to amplify the brand’s positioning through a comprehensive suite of services ~
All India, 28th August 2024 – Prose Integrated, a leading firm that offers integrated solutions in Public Relations, Social media, Advertising & Advocacy has been appointed to lead the Public Relations mandate for Pathfinder Global, a pioneer in retail technology solutions since 2000.
Pathfinder has long been recognized for its continuous innovation in retail technology, delivering solutions to upgrade customer engagement and drive business success. The firm is empowering 150+ shopping malls, 40+ airports, and 1500+ retail brands with its retail tech solutions. Pathfinder is additionally planning to announce the launch of a Retail AI app in India by September 2024, which underscores the company’s dedication to advancing the future of retail technology with state-of-the-art capabilities.
This collaboration will see Prose Integrated take on all public relations, media engagement, and other organic external stakeholder communications for Pathfinder in India. With this, the agency will closely collaborate with Pathfinder’s Corporate Communication team to craft impactful media strategies to enhance Pathfinder’s engagement and presence across print and digital media. Additionally, Prose will be responsible for strategically launching the Retail AI app in India. Such tailor-made PR strategies aim to help Pathfinder strengthen its foothold in the retail tech sector and contribute to automation in the retail landscape. The Indian retail market is expected to reach $1.1 Tn by 2027 and $2 Tn by 2032 growing at 25% CAGR and technology will play an important role in this exponential growth.
Mr Ramdass Selvaraj, Chief Operating Officer, Pathfinder Global, commented, “We’re delighted to partner with Prose Integrated and we’re confident that their innovative approach and proven track record will deliver exceptional results for us. India is an important market for us, and Prose’s expertise and proactive approach will be crucial for Pathfinder’s growth. With the upcoming launch of the Retail AI app in India, we aim to offer a new experience of Phygital Shopping & Dining by harnessing the power of AI. The team at Prose would be instrumental in the success of this launch and we look forward to working with them on this journey.”
Speaking on the development, Ms. Shivangi Raghav, Manager PR & Social Media, Prose Integrated, Delhi, said, “We are grateful to the team of Pathfinder for providing us with this opportunity and entrusting us with their PR mandate. Our expertise of understanding tech businesses in the Gig Economy will come in handy for creating meaningful contributions to Pathfinder’s business. India’s retail sector has an exponential growth potential and has a very diverse target audience when it comes to marketing tech solutions. We will be deploying new age AI tools powered by Google to automate processes and enhance reach at a Pan India level.”
Commenting on the details of the mandate Shivangi added “Our teams across Mumbai, Delhi, Bangalore, Kolkata, and Pune would be working on this mandate to ensure a phase-wise rollout across the country to spread awareness and roadshows for RetailGPT through 2024-25”.
Recently, Pathfinder’s AI-powered digital platform, RetailGPT, has partnered with Real Estate developer Prestige Group’s Forum Malls. This strategic collaboration signifies more than just technological integration; it marks a pivotal shift toward enhancing retail experiences across the industry.
