Karnataka, May 29: Sri Narasu’s Coffee Company Pvt. Ltd., South India’s iconic authentic coffee brand with a legacy spanning a century, today highlighted its aggressive pan India expansion plan, and strengthen its distribution network and opening its first store in Bangaluru, to be followed by Amaravati. The brand expands its footmark into Kerala, Karnataka, and Andhra Pradesh, after creating a significant foothold in Tamil Nadu, with 78 company owned stores and 180 SKUs, including a range of products in Coffee, Tea, and other food products in the FMCG category. The company is known for its high-quality gold standard coffee blend.
The move is part of company’s strategic expansion plan for the year, after Tamil Nadu, Kerala, Karnataka, and Andhra Pradesh are the next big markets for coffee consumption. Narasu’s Coffee is favourably positioned to acquire a significant market share in these regions, with its strategic geographic location – Salem being at the center for these connecting states. Bangaluru currently has one store, and Amaravati store is set to open in next 2-3 months. Each store will host the range of products including their premium coffee blend, instant coffee, and freeze-dried variants. Similarly, the company plans to enhance is existing distribution of 42 distributors to 150 by the fiscal year end.
Narasu’s Coffee has an extensive portfolio in the instant coffee segment, which includes – Pure Instant Coffee range, Master’s Extra Strong, Insta Strong Coffee range and Freeze dry segment. The price points range from Rs. 560 to Rs. 3340 per kg. and caters to consumers from all economic strata.
Shri. Sivanantham, Chairman, Sri Narasu’s Coffee:
“Our journey has been built on the pillars of ethics, reliability, and integrity values that have earned us the trust of millions of families who have made Sri Narasu’s Coffee a part of their daily lives across generations. Our focus remains firmly on the future without compromising on the standards, and the commitment to quality that has defined us since 1926. We believe in growth with responsibility and will ensure that our consumers always get the value for their spend, consumer satisfaction is a non-negotiable virtue at Narasu’s.”
Mr. Srudheep S, Managing Director, Sri Narasu’s Coffee:
“To sustain a legacy for nearly a century requires deep respect for our roots and an unyielding commitment to quality. We have spent decades building an unassailable foundation in Tamil Nadu in product integrity, supply chain discipline, and consumer trust. Today, we have a strong network of distributors and dealers, we see immense potential in the southern region and aspire to capture a significant market share. Our vision is clear: to bring the authentic South Indian coffee experience to every modern kitchen across India and beyond.
We have a strategic pan India expansion plan charted for next 3 years, the Bengaluru and Amaravati stores mark the commencement our journey to growth. By establishing a strong supply chain network combined with good retail presence, by this fiscal year end, this should add approx. 18 to 20% revenue to our existing portfolio. Our instant coffee range is the key offering and growth driver for us.
The domestic instant coffee market is fast growing and Narasu’s is best placed to create a niche and achieve a significant market share. Out USP is our blend, which has remained consistent for decades, our consumers come to us for the authentic taste and blend we provide. Which is the result of our stringent quality control standards and operational excellence. We are the only brand in Tamil Nadu to ensure the products are dispatched and are on the racks within 24 hours of dispatch.”
Built on a legacy of trust, authentic taste, and an uncompromising commitment to the South Indian filter coffee tradition, Sri Narasu’s Coffee is set to become one of India’s most respected coffee enterprises.