Drinking water is an essential, everyday activity that no one can avoid. Using a water bottle is a convenient, environmentally friendly way to stay hydrated all day. Water bottles also assist with reducing consumer waste, making our planet more viable for the future. They’re also a popular choice as an accessory. Indeed, water bottles have become a sort of status symbol in recent years. As high-end bottles become more extravagant and costly all around, you can jump on the bandwagon of water bottle enthusiasm and use it as a promotional tool. Customers love water bottles (especially free ones), and they don’t all have to be Hydro flasks. Here are five reasons why water bottles—especially the kind featuring your logo, design, or custom marketing message—make excellent marketing tools for your organization.
Excellent for Promotions
Imagine you want to set up a promotion or giveaway for current customers. Maybe you just want to show some appreciation or try to generate some new business. Either way, water bottles can be perfectly suited to this purpose. A water bottle with a custom message or logo can provide a lot of impressions for the brand itself. This can generate some interest or leads then may eventually translate into conversions down the line. Add to that the fact that people love to receive freebies and cool promotional gifts, and you have a recipe for marketing success.
Multiple Uses For The Customer
Water bottles are ideal for activities ranging from working in an office all day to participating in athletics. Customized water bottles could be a tumbler for coffee, coffee bottle, mixing bottle (for protein shakes and so on)or a filtered water bottle. The materials are also multifaceted. Perhaps it’s made out of stainless steel or insulated. It could be a durable plastic water bottle that can stand up to some punishment. Maybe it’s a bottle with a straw or a sports style top that you can take with you to the gym. Capacity of the water bottle is also pretty important, as 24 oz or more can be ideal for any customer use. Customers will appreciate something they can use in different ways for a long time into the future.
Plenty of Branding Opportunities
If you’re looking for additional reasons to offer water bottles for sale or as freebies, consider the branding opportunities extends in the medium itself. It’s just as easy to put your name, company location, slogan, or whatever message you wish to convey onto a bottle. You could even go for something fun and quirky that ties into the overall operation. But most important, you want to add your logo.
Adding your logo is a sure-fire way to keep your brand on the minds of your customers. It also serves another purpose. Providing fun, custom logo water bottles might bring in more potential business as other people see the logo and become interested based on the customization and amazing product.
Environmentally Friendly
If you go without saying that reusing and recycling containers is better for the environment than merely throwing things away. Plastic water bottles especially can be bad for the environment. So getting a reusable water bottle reduces your environmental impacts and helps everybody in the long run. Metal bottles are probably a little bit better for this than plastic bottles. To that end, aluminum and stainless steel water bottles are also great choices. They are durable, long-lasting, and do not have any plastic in them. This means there’s no fear of possible BPAs when using the bottle. They are also a bit more environmentally friendly than the plastic variety.
They Last A Long Time
Giving the gift of a high quality water bottle is something that has some staying power. A decent water bottle will last for a long time, giving customers who purchase or receive one something that has lasting value and impact. Customers who have received a custom water bottle are likely to keep it for a year or more and reuse it constantly, only needing to replace them once in a while. This usability combined with the functionality and promotional gesture go a long way to improving loyalty, customer retention, and interest in your brand.
