India, April 23, 2025: HT Slurrp, a food-focused digital platform by HT Media has announced its content partnership with Food & Beverage Magazine, EnVeritas Group (EVG), a global digital strategy company with headquarters in Greenville, South Carolina, and an office in London. This collaboration aims to expand reach to readers in both India and the USA through engaging and culturally
relevant food content.
Food & Beverage Magazine, renowned for its expertise in hospitality content creation and marketing. EVG specializes in licensing solutions, SEO services, digital media strategies, and content translation and localization, serves industries including hospitality, healthcare, and community organizations. With this partnership, EVG Media’s partner publication, Food and Beverage Magazine, will collaborate with HT Slurrp to produce captivating and diverse content that caters to food enthusiasts from different corners of the world.
The content collaboration will feature a variety of themes including:
- The rich diversity of Indian cuisine.
- The evolution of Indian cuisine in the US, highlighting its growing popularity and influence.
- Interviews and articles featuring NRIs, celebrities, and chefs of Indian origin making their mark on the global food scene.
- Viral food and recipe trends with an Indian twist, appealing to a broad audience.
- Spotlighting Indian-origin startups contributing to the food and beverage industry.
This partnership with Food & Beverage Magazine is set to attract readers from both India and the USA, particularly the large population
of NRIs across the globe. The collaboration aims to provide a unique platform that showcases the richness and creativity of Indian cuisine while engaging audiences with fresh, relatable, and high-quality content.
Mr. Avinash Mudaliar, Co-Founder and CEO, HT Labs
said, “We are thrilled to collaborate with EVG Media and Food & Beverages in bringing forth a rich blend of culinary content that reflects the dynamic nature of Indian cuisine and its growing influence worldwide. Through this partnership, we aim to offer our audience engaging and authentic content that celebrates Indian food culture, innovation, and creativity, while also connecting with the broader diaspora and food enthusiasts across the globe.”“Through this partnership with Slurrp, we are excited to bridge the culinary worlds of India and the USA, offering content that resonates with readers from diverse backgrounds,” said Brian Kolb, CEO, EVG Media “Our shared vision of providing high-quality, culturally rich content will enable us to connect with food enthusiasts in more meaningful ways.”
Michael Politz,
author and founder of Food & Beverage Magazine, the leading resource in the industry. “We are delighted to partner with HT Media’s Slurrp to unveil a curated selection of content that captures the essence and dynamism of Indian cuisine and culture, emphasizing its significant role on the global stage. This initiative aims to engage our readers with genuine and insightful stories that highlight the tradition, innovation, and creativity within Indian culinary arts. Our efforts are focused on fostering a deeper connection with the diaspora and food lovers worldwide.”“In our collaboration with HT Media’s Slurrp, we are eager to blend the culinary and cultural traditions of India and the USA, offering content that resonates with audiences from various cultural backgrounds.”
