UAE, April 14: S Factor Agency announced that it has signed Wafa Yahya, an Arabic-first content creator known for her engaging and authentic storytelling, to its growing talent roster.
Recognized for her relatable and culturally resonant content, Wafa Yahya has built a fast-growing and highly engaged audience across the GCC and beyond. Representing a new wave of UGC-led creators, she blends personal recommendations, curated experiences, and practical lifestyle moments with seamless brand storytelling delivering content that feels organic rather than overly commercial.
Under this partnership, S Factor Agency will oversee Wafa Yahya’s commercial representation, brand collaborations, and strategic partnerships. The agency will also support her long-term growth by aligning her with brands, industries, and campaigns that reflect her creative vision and values.
Sharon Fernandes, Founder, S Factor Agency, said,
“We are excited to collaborate with Wafa Yahya as her authentic storytelling creates value for brands in a meaningful way. She brings that balance naturally, and we’re looking forward to supporting her growth by building the right partnerships, visibility, and long-term opportunities.”
Wafa Yahya, Content Creator, added,
“I’m excited to begin this journey with S Factor Agency at a time when storytelling has become more important than ever. I’ve always believed in creating content that feels real, useful, and inspiring whether it’s around travel, lifestyle, experiences, or everyday moments people genuinely connect with. I’m looking forward to building meaningful partnerships with brands that align with my style and values, while continuing to create content that tells stories with purpose.”
Beyond content creation, Wafa is also an entrepreneur and the founder of Wayak, a travel-led concept offering community-driven experiences. This entrepreneurial perspective enhances her approach to campaigns, enabling her to combine storytelling with a deeper understanding of audience behavior, community engagement, and experiential value.
In addition to her ongoing brand collaborations, Wafa is currently developing a short-form digital series focused on the hospitality sector. The series aims to spotlight stories of individuals and businesses impacted by the current regional situation, using her platform to amplify meaningful narratives while supporting affected communities.
Wafa Yahya has previously collaborated with brands across lifestyle, hospitality, tourism, automotive, beauty, and fashion—consistently delivering visually polished, relatable, and strategically aligned content tailored to each campaign.
