Data from AMFI showed that 19% of the assets of the mutual fund industry came from B30 locations in Sep 2025. Assets from B30 locations increased from Rs 14.14 trillion in Aug 25 to Rs 14.50 trillion in Sep 25, representing growth of 2.6%. On a yearly basis the same rose by 15%. Assets from T30 locations also grew 14% on a yearly basis in Sep 2025.
B30 location continued to tend towards equity assets. Nearly 76.60% of the assets from B30 locations are in equity schemes and 9.12% in balanced schemes in Sep 2025. Close to 11.67% of the assets from B30 location are in debt-oriented schemes, while the same from T30 location accounts for 30.39%.
In September 2025, 27.52% of assets held by individual investors is from the B30 locations while4.93% of institutional assets come from B30 locations. Institutional assets are concentrated in T30 locations, accounting for 95.07% of the total. In Sep 2024, 26.94% of assets were held by individual investors from B30 locations and 4.82% of institutional assets from B30 locations
As on Sep 2025, approximately 27.37% of retail investors opted for direct investments, while 65.30% of retail investors came through the route of Non-Associate Distributors. Nearly 28.90% of High Net Worth Individual (HNI) assets were directly invested. Additionally, 47.70% of the mutual fund industry’s assets were invested directly and 45.96% came from Non-Associate Distributors.