Mumbai, 17th October 2025: Bank of Baroda (Bank), one of India’s leading public sector banks, has launched two new television commercials (TVC) on the occasion of Diwali under its festive theme “BOB Ke Sang Tyohaar Ki Umang”. Together, these films capture the essence of Diwali – the joy of giving & spreading light beyond one’s own home and celebrating new beginnings, milestones & the pursuit of dreams.
The first TVC beautifully portrays a young family in the midst of Diwali preparations at their home, who go beyond their immediate circle to reach out to those who may otherwise be forgotten. They make a heartfelt decision to visit an old age home, carrying with them lights, sweets and gifts to celebrate the festival with senior citizens residing there. It conveys the warmth of togetherness, the simple happiness that comes from giving and how Diwali shines brighter when shared with others.
The Bank’s second commercial highlights a wide range of exciting festive offers – from home loans and car loans, to empowering MSMEs and embracing the ease & convenience of digital banking. The film showcases how Bank of Baroda’s special offerings support customers in bringing their dreams to life, making the festive season truly rewarding.
Speaking on the campaign, Shri Shailendra Singh, Chief General Manager – HRM & Marketing, Bank of Baroda said, “Diwali is a time of joy, gratitude and new beginnings. Through our campaign this year, we wanted to celebrate both the emotional and aspirational sides of the festival — the joy that comes from sharing with others and the excitement of turning dreams into reality. As a bank that is deeply rooted in the lives of millions of Indians, we see our role going beyond financial services. Bank of Baroda is proud to be a partner in our customers’ lives, helping them celebrate life’s milestones with trust, empathy and togetherness.”
The two Diwali ad films are being rolled out across television, digital, and social media platforms.