Delhi, India- 28th July 2025- Idiotic Media’s innovative approach sets a new standard for influencer-driven launches. They have successfully concluded a dynamic campaign for the POCO F7 5G smartphone, leveraging 250 tech micro-influencers on Instagram and YouTube to deliver authentic, high-impact, curated content. They’re thrilled to announce that the POCO F7 was sold out on Day 1, a roaring success driven by Idiotic Media’s dynamic, insight-led campaign. Poco’s high-energy launch film with Akshay Kumar brought the F7’s story to life, while the strategic micro-creator outreach amplified authentic reach across digital communities.
The campaign achieved exceptional engagement among lifestyle and gaming audiences. They garnered the most views, driven by the strong performance of Instagram Reels (15.15M views) and the resonance of gaming-focused content. Relatable storytelling effectively highlighted key selling points, including reverse charging demos and all-day battery life. It sparked active discussions in comment sections while strategic sale price messaging further boosted purchase intent. The campaign’s success stemmed from real-life narratives, creator segmentation and balanced messaging, driving both awareness and ROI.
“Our focus on tech micro influencers for the POCO F7 5G campaign allowed us to craft platform-native stories that connected deeply with audiences, proving that relatability and precision drive unparalleled results” said Himanshu Singla, CEO and Co-founder of Idiotic Media. Adding to this, Sankalp Samant, Co-founder of Idiotic Media said, “Micro-influencers bring authenticity that resonates deeply with today’s audiences, turning product features into relatable stories that drive real engagement”.
Expressing his excitement, Varun V Nair, Brand Marketing Head at POCO Smartphones, said, “We’re thrilled to see such incredible growth and engagement in India through tech micro-influencers, thanks to our innovative strategies and passionate community”.
Idiotic Media’s innovative approach to the POCO F7 5G campaign demonstrates the power of micro-influencers in creating high-impact content. By combining strategic platform use and operational agility, the campaign has set a new benchmark for influencer-driven product launches.