Mumbai, 17th October, 2025: KISNA Diamond & Gold Jewellery, the flagship brand of the Hari Krishna Group, has introduced its all-new 9KT diamond jewellery category, reinforcing its mission to make fine jewellery accessible under the brand’s vision of “Har Ghar KISNA.” To mark the festive season, KISNA has also launched silver coins for the first time. Available for a limited period, this special offering celebrates the age-old Indian tradition of bringing home silver during auspicious occasions.
Amidst rising gold prices, the new 9KT range offers a thoughtful solution for those seeking authentic diamond jewellery at attainable prices. Designed for young professionals, first-time buyers, and gifting customers, the collection enables meaningful purchases and elegant gifting options without compromise. It also caters tovalue-conscious online buyers on KISNA’s e-commerce platform, where affordable fine jewellery is seeing growing demand.
The debut collection features over 25 lightweight rings, pendants, and earrings crafted as timeless everyday pieces. Set with natural, certified diamonds of the same S/I–H and V/S–GH quality used in KISNA’s 14KT and 18KT lines, the 9KT range offers signature brilliance and craftsmanship at more accessible price points, starting below ₹15,000.
Following the Government of India’s approval of BIS hallmarking for 9KT gold, every piece in this category now carries full certification, ensuring transparency, authenticity, and confidence in purchase, exchange, or resale. The 9KT category is already a well-accepted format in international markets, where it has gained popularity among younger consumers seeking fine jewellery with everyday practicality.
Across the jewellery industry, 9KT continues to be an emerging focus for innovation and research, as manufacturers explore new techniques and alloys to expand design possibilities. KISNA has taken a measured and strategic entry into this evolving category, beginning with classic, wearable styles while continuing R&D efforts to introduce more intricate pieces in the future.
Commenting on the launch, Mr. Parag Shah, CEO, KISNA Diamond & Gold Jewellery, said: “Our foray into the 9KT category marks an important step in KISNA’s journey to make fine diamond jewellery accessible to every household in India. With this launch, we’re not just introducing a new product line, we’re expanding the very definition of everyday luxury. The 9KT range brings together certified quality, enduring craftsmanship, and attainable pricing, ensuring that aspirations of owning diamond jewellery are no longer limited by budgets. It reflects our commitment to evolving with consumer needs, while staying true to KISNA’s core promise of trust and excellence.”