February 06th, 2025: Lava International Limited, the Indian smartphone manufacturer successfully concluded its #MyBharatWithLAVA campaign, garnering 57K engagement on Instagram. The two- day campaign started on the eve of Republic Day 2025 marked an industry-first initiative, celebrating India’s rich cultural diversity, ethnicity and creativity through a digital parade. By collaborating with popular content creators from across the country, the campaign brought to life the patriotic spirit and unique storytelling, while celebrating India’s secular ethos of Unity in Diversity.
The campaign, which took over social media, ignited patriotic pride and reached close to 4 million social natives, driving an impressive engagement of 57K and 632K impressions in collaboration with prominent creators in the likes of Satya Saggar, Narendra Raj and Priyansh.
Sharing his views on the campaign, Mr. Puravansh Maitreya, Head of Marketing, Lava International Limited said “At Lava, we believe in the power of diversity and unity that makes India truly special. With #MyBharatWithLAVA, we set out to celebrate the vibrant cultural identities of each state while fostering a deep sense of national pride. Seeing the overwhelming response and the incredible engagement from across the country has been truly inspiring. This campaign became more than just a tribute to India’s rich heritage—it evolved into a movement where people proudly showcased their regional traditions. This 76th Republic Day, we invited everyone to unite in celebrating the essence of our great nation, because when we come together, Bharat shines brighter!”
The campaign, which kicked off with a high-impact Instagram grid post on January 26th, 2025, brought together eight regional influencers who represented different states, each sharing their unique cultural stories through 20-second short videos. The list included familiar names such as Satya Saggar from Mumbai, Narendra Raj from Delhi, Priyansh from Bhopal, Akshay from Lucknow, Mohammad Abbass from Kashmir, Ashwin K C from Kerala, Krishan Nagi from Assam, and Rinku Bisht from Gujarat.
In the second leg, Lava encouraged user participation by inviting people to share their cultural pride, with the best entries being featured as ‘State Stars’ on Lava’s social media platforms. The initiative successfully strengthened community bonds, with users actively contributing stories, photos, and videos that reflected their regional traditions.
With creative support from Social Panga, the campaign successfully delivered content that resonated deeply with audiences across digital platforms, driving exceptional engagement and connection.