First revealed is the “W11 LOVE FROM LONDON” campaign, lensed by photographer Alasdair McLellan capturing British model Lila Moss, whose captivating presence graces covers worldwide, as she embarks on a journey through the spirited streets of W11, which encompass the vibrant neighbourhoods of Notting Hill and Ladbroke Grove in West London. Each location effortlessly complements the London Boho looks from the Pepe Jeans AW23 collection, creating an enchanting narrative that captures the true essence of Pepe Jeans’ birthplace.
Lila showcases the latest styles from the collection, including iconic denim pieces made from 100% recycled fibres, a hound’s-tooth wool coat with military details, a wide-leg chino in soft corduroy, baggy palazzo pants with a relaxed fit in a soft twill fabric, and a double-breasted houndstooth wool-blend blazer, to name just a few.