Wonder Works to Open Charleston, SC Retail Store Late June 2024

Wonder Works to Open Charleston, SC Retail Store Late June 2024

Charleston, SC, May 27, 2024 –Wonder Works, with retail stores in Mount Pleasant and downtown Charleston, S.C., announced today that the popular local store is returning to West Ashley with plans to open a third retail location late June 2024 at 1662 Savannah Highway. The new store totals over 2500 sq. ft. and is the former location of Ellifox Children’s Clothing Store.

“We operated in West Ashley for over 25 years, and we are excited to bring the magic back to West Ashley to offer another convenient location for all our customers,” says Elizabeth Royall Darby, owner of Wonder Works. Wonder Works closed its previous West Ashley location in 2020 to consolidate its operation during Covid. “We get calls and have customers asking us all the time if we’re still in West Ashley, and we believe there is a high demand for a specialty store in that part of town. We can’t wait to open our doors there again.”

Darby received a call from the owner of Ellifox in January 2024. Ellifox was in the process of selling the company to operate exclusively online and suggested Wonder Works as a tenant. “I thought it was a great location, particularly because it was previously a children’s store and its close proximity in the shopping center to Chick-fil-A and The Little Gym,” Darby says. “We’re starting with a soft opening in June, followed by an official grand opening in July.”

Wonder Works specializes in active play toys, games, gifts, books, and gadgets. Its popular national brands include Lego, Jellycat, Squishmallows, Barbie, Hot Wheels, Melissa & Doug, Fat Brain Toys, Tonies and more. “We’ve always been an experiential, hands on play toy store,” says Darby. “We specialize in top trending toys, and quite often, we’re asked to test toys for national brands right here in Charleston.”

Wonder Works is renowned for its toy industry expertise and friendly knowledgeable staff. “We are so blessed to have a loyal tenured staff at our stores,” adds Darby. “The West Ashley store presents new opportunities for our valuable team members. Everyone is excited about what’s next.” The store will be open seven days a week, offering complimentary gift wrapping and birthday bins.