Chief Minister of Madhya Pradesh Dr. Mohan Yadav launches Delberto – A new era for Madhya Pradesh Handicrafts

Digital marketplace unveiled at Regional Tourism Conclave 2025 in Gwalior to expand market access for rural artisans

Gwalior, 8^th September 2025 — Delberto, India’s first SaaS-based eCommerce platform dedicated to empowering underserved communities and rural artisans, has launched Craftgroom, an e-commerce portal developed in collaboration with the Madhya Pradesh Tourism Board (MPTB). The platform was officially unveiled at the Regional Tourism Conclave 2025 in Gwalior.

Craftgroom is designed to streamline direct market access through a structured online ecosystem, enabling artisans to focus on production while reaching customers across India and worldwide.

Craftgroom will provide a unified onboarding and sales layer for artisans registered with MPTB, integrating catalog setup, order management, payments, and fulfillment. To reinforce buyer confidence, each eligible product listed on the platform will carry an MPTB certification mark indicating provenance and adherence to quality standards.

The rollout pairs technology with capacity-building. Delberto has already onboarded 50 + artisans through the initiative and is targeting 500 by year-end. Training modules are being introduced in phases to help first-time sellers adopt digital tools, standardize product data, and participate in promotional opportunities tied to tourism circuits and state campaigns.

“We see Craftgroom as infrastructure for livelihoods,” said Prateek Ojha, founder at Delberto. “This initiative with MPTB allows us to combine authentication, logistics, and storefront tools into a single system so that genuine crafts from Madhya Pradesh can be discovered, trusted, and purchased at scale.”

The initiative was unveiled by Chief Minister Dr. Mohan Yadav as part of a broader slate of tourism and heritage actions at the Conclave, which included the laying of foundation stones for ₹17 crore development works at Phoolbagh under Swadesh Darshan 2.0, ₹58.46 crore projects at Raja Mansingh Tomar Music and Arts University, and the release of an action plan for the conservation and beautification of Gwalior Fort. The Conclave, themed “Timeless Gwalior: Echoes of Culture, Spirit of Legacy,” convened policymakers, investors, and cultural leaders to align heritage initiatives with sustainable entrepreneurship in the state.