April , 23: Navi Limited one of India’s fastest-growing financial services companies, has released a new film under its ‘Hurrypur’ campaign, continuing its focus on speed and simplicity in everyday transactions.
The film, synced to US based musical act Baalti’s track “123”, opens with an autorickshaw breaking down mid-ride. Within seconds, the situation shifts. The repair unfolds like a Formula 1 pit stop. The tyre is replaced instantly, the vehicle is back on the road, and even the conversation that follows moves at the same pace. A ride is agreed upon in seconds, and the journey resumes.
The idea is simple. In a world where everything moves fast, systems around it have to keep up.
The film builds on the larger Hurrypur narrative, a fictional setting where time is treated as the most valuable resource. Each story translates this into everyday situations, using humour and exaggeration to reflect how people increasingly expect services to respond.
Rajiv Naresh, MD & CEO, Navi Limited (formerly Navi Technologies Limited) said,
“In Hurrypur, whether you’re on a racetrack or on a regular commute, we understand that time is of the essence and the importance of moving fast. This world we’re creating is designed to creatively underscore our obsession with delivering a fast and seamless experience, where every second counts and everything keeps moving seamlessly.”
Mr. Abhijit Avasthi, Founder of Sideways, added,
“When Hurrypur connected the way it did, we knew we had something worth building on. Pitstop doesn’t just continue the story – it takes it somewhere unexpected, and in the most entertaining way possible, brings out Navi’s attribute of speed. Honestly, it’s the kind of film you’re really happy to be a part of.”
Director Ayappa KM, said,
“What was a really fun script, proved surprisingly difficult to conceive. We took inspiration from Balti’s track “1, 2, 3,” using its rhythm and spirit as the backbone of the film’s pacing and vibrant colour palette, landing on something exuberant and unmistakably Indian.”
The campaign continues Navi UPI’s approach of using storytelling over feature-led messaging, focusing on relatable moments rather than product demonstrations.
