Ludhiana, India – 14/02/2025 – The House of Rare has marked a significant milestone with the grand opening of its first Rare’Z by Rare Rabbit store in Ludhiana. Located at Rare’Z by Rare Rabbit, Shop 19, First Floor, MBD Neopolis Mall, Ludhiana, this cutting-edge retail destination spans 1,100 square feet, setting a new standard for luxury shopping in the region.
This launch highlights The House of Rare’s commitment to expanding its footprint and delivering an unparalleled shopping experience to customers across India. Known for its innovative designs and exceptional quality, Rare’Z by Rare Rabbit is dedicated to redefining the fashion landscape in Punjab. The new store is designed to be a footwear destination, with most of the collection dedicated to a diverse and stylish range of footwear. Complementing this is an exclusive selection of apparel, showcasing its latest street collections in loose jeans, back print t-shirts, and korean pants, offering a complete fashion experience.
“Our goal is to help Indian men distinguish between sports footwear and lifestyle sneakers, ensuring they choose the right style for every occasion. With our first footwear-only EBO in Ludhiana, we’re introducing a curated range of sneakers, boots, moccasins, and club shoes to cater to the evolving needs of the modern Indian man,” says Pulkit Verma, Chief Business Officer – Digital, The House of Rare. “With this store, we aim to connect with Ludhiana’s discerning shoppers, offering them an elevated and dynamic retail experience that blends luxury and accessibility.”
Located in the premier shopping destination of MBD Neopolis Mall, the Rare’Z by Rare Rabbit Ludhiana store is designed to offer customers an immersive and personalized shopping journey. Building on its strong presence in metropolitan cities, this launch underscores The House of Rare’s strategy to penetrate key regional markets, meeting the demands of a diverse consumer base.
The launch of Rare’Z by Rare Rabbit Ludhiana represents a significant step in The House of Rare’s journey to create a network of premium retail destinations, catering to customers across India. With its first store in Ludhiana, Rare’Z by Rare Rabbit continues to solidify its position as a leader in luxury fashion, delivering world-class products and experiences to Indian shoppers. Furthermore, the group aims to increase its retail footprint by launching another 10 stores in the coming financial year.
This new store at MBD Neopolis Mall is set to become a focal point for Ludhiana’s style-conscious consumers, reflecting The House of Rare’s commitment to excellence and innovation in the fashion industry.