IRVINE, Calif., October 03 –– Hyperice, the global leader in high-performance wellness technology, today announced Dutch international and Liverpool FC Defender and Captain Virgil van Dijk as its newest athlete ambassador.
The announcement coincides with the UK and European launch of the Nike x Hyperice Hyperboot – the wearable and mobile innovation designed to accelerate warm-up and recovery used by the world’s top athletes including van Dijk, Sha’Carri Richardson, Jayden Daniels, and more – available to consumers for the first time in the UK, Europe and Canada from October 2nd.
As a regular user of Hyperice products – having used Normatec for his post-match recovery for years – van Dijk has partnered with the brand to highlight the importance of recovery and performance innovation. With the physical demands of playing in the Premier League and Champions League, managing fatigue, reducing muscle soreness, and optimising readiness between matches, Hyperice is crucial to sustaining peak performance.
Compression therapy, heat, percussion massage and targeted recovery tools have become essential for players competing at the highest level, and Hyperice is leading the way in delivering these solutions.
The Hyperboot by Nike x Hyperice is a groundbreaking innovation that combines heat and Normatec dynamic air compression, redefining how athletes prepare and recover. The Hyperboot provides a fully mobile, high-top solution that supports footballers and athletes at every stage of their journey, helping them through long travel days, pre-match warm-ups, and enabling them to perform at the highest level.
“Virgil is a world-class athlete who embodies resilience and leadership at the highest level of sport,” said Steph Smith, VP of Marketing at Hyperice. “As we bring the Hyperboot to the UK and Europe, his dedication to football and relentless pursuit of excellence both on and off the pitch make him the perfect partner to showcase the power of innovation in recovery and performance.”
Commenting on the partnership, Virgil van Dijk said: “Recovery is such an important part of my routine, and Hyperice products have always been at the centre of it. I’ve been an avid user of the Normatec boots for years, often using them post-match and training.”
“The Hyperboot has been a real advancement in performance technology, particularly being able to walk around whilst starting the warm-up process before a training session or match. It’s become an extension of the routine I’ve had for years using products like Normatec to help ensure I’m always at my best,” said van Dijk. “For me, warm up and recovery are just as important as the training itself, so I’m proud to work with Hyperice and use the best products to help me stay at the top of my game.”
The Hyperboot by Nike x Hyperice will be available in the UK and Europe at nike.com and hyperice.com for €749.99/ £699.99, as well as Canada at hyperice.com for CA$1199.00.