New Delhi, October 23rd, 2025: Lakshita, one of India’s leading women’s ethnic fashion brands, witnessed exceptional festive footfall and robust sales during the Karwa Chauth celebrations, reinforcing its growing connection with consumers across markets.
The Pre-Karwa Chauth Party, held across 21 outlets, including 11 newly opened locations across India, was a resounding success. Thousands of customers joined in to celebrate the spirit of tradition, community, and style with Lakshita’s teams. The celebration not only strengthened customer engagement but also helped showcase Lakshita’s latest festive collection, which received an overwhelming response from shoppers.
Every woman who walked into a Lakshita store was welcomed with exceptional warmth and hospitality — a gesture that deepened her emotional bond with the brand. Guests enjoyed complimentary mehendi application and Karwa Chauth essentials, thoughtfully distributed to encourage festive retail participation and create an immersive in-store experience. The event offered a moment of joy where women could shop, celebrate, and spend quality time with loved ones, making it truly memorable.
The pan-India celebration received significant media coverage, further elevating the brand’s visibility during the festive season.
Additionally, Lakshita continues to set new benchmarks and expand its footprint across India with the addition of 20 new stores this year, bringing the brand closer to the three-digit milestone in Exclusive Brand Outlets (EBOs). Today, Lakshita is present at over 250 touchpoints, including EBOs, Multi-Brand Outlets (MBOs), Shoppers Stop, and Avaantra.
In the digital space, Lakshita has strengthened its omnichannel presence with a robust offering on Myntra, Ajio, Tata Cliq, and DMart, along with its own e-commerce platform, making it a formidable player in the online marketplace.
Every year, Lakshita sells over 10 lakh garments, nurturing a highly loyal and ever-growing customer base. The brand has also emerged as the No. 1 ethnic fashion player across Punjab and Jammu & Kashmir, riding on its sustained double-digit growth and unmatched customer connect.
“This festive season, our esteemed customers are not just buying garments but collecting memories. Our Pre-Karwa Chauth celebration saw an exceptional response both in terms of turnout and sales. Through such initiatives, we aim to bring communities together and make every festive moment special,” said Mr. Sachin Kharbanda, Co-Founder and Managing Director, Lakshita.
“Our product range features over 300–400 new styles each season across major apparel categories. With stores strategically located in high streets and malls, Lakshita records an average monthly footfall of 5 lakhs plus customers, reflecting our strong retail presence and growing customer engagement.”
This remarkable success is powered by Lakshita’s in-house production setup, employing over 2,000 skilled professionals and equipped with state-of-the-art infrastructure. The brand’s strong backward integration ensures premium quality at accessible prices. Its recently launched luxe collection, VAARA, has been exceptionally well received, standing as a testament to Lakshita’s innovation and customer-first approach.
With consistent double-digit growth and expanding reach, Lakshita is redefining ethnic fashion retail in India — blending heritage with modern design excellence.