Mumbai, April 20, 2026: SOTC Travel, a leading omnichannel Travel and Tourism Company has strengthened its presence in North India with the launch of two new franchise outlets in Bareilly and Noida, Uttar Pradesh. This strategic expansion underscores the Company’s focus on deepening its regional footprint across high-potential Tier 1 & 2 markets.
Bareilly, an emerging market with rising disposable incomes and evolving travel aspirations, presents a compelling opportunity for SOTC to engage new and first-time holiday consumers. In contrast, Noida, a key hub in the NCR region, has a large base of affluent professionals, corporate presence and high outbound travel demand. Together, these locations highlight a strategic expansion strategy, enabling the Company to effectively cater to diverse and high-potential consumer segments across North India.
The new outlets are strategically located in prominent, easily accessible areas, ensuring convenience for key residential and commercial catchments. With these additions, SOTC strengthens customer proximity and service reach, delivering seamless, end-to-end travel solutions through its integrated omnichannel platform.
Both stores will offer SOTC’s integrated omnichannel model – offering a comprehensive portfolio of domestic and international holidays, group tours, personalized holidays and cruises, along with value-added services such as travel insurance, ensuring seamless end-to-end travel experiences.
Uttar Pradesh Travel Trends
Top Destinations:
oDomestic & Indian Subcontinent: Kashmir, Himachal Pradesh, Uttarakhand, Kerala, Andaman & Sri Lanka
oInternational: Japan, South Korea, Australia, New Zealand, Singapore, Malaysia, Thailand, Philippines, Vietnam, Dubai & Abu Dhabi, South Africa, Morocco, Europe
·Spiritual/Darshan Portfolio: Strong interest in pilgrimage experiences including the Kailash Mansarovar Yatra, Do Dham/Char Dham Yatra and Vaishnodevi Yatra, reflecting the region’s continued affinity for spiritual travel
·Regional Product Portfolio: Exclusive special tours designed specifically for our customers. These itineraries include local Indian language–speaking tour managers, Indian cuisine options and culturally aligned experiences, ensuring greater comfort and familiarity for travellers
·Emerging Travel Preferences: Travellers from the state are increasingly seeking experiential and bucket-list holidays such as luxury multi-destination cruises, polar expeditions to Antarctica, Northern Lights experiences across Finland, Norway and Iceland, self-drive holidays and adventure-led itineraries.
·Top customer segments: Multi-generational families, honeymooners/couples, working professionals, millennials and GenZ
·Average holiday duration: 4–6 days for domestic/short haul; 10–15 days for long haul