10 Simple Instagram Ad Tips for Ecommerce

10 Simple Instagram Ad Tips for Ecommerce

Instagram is one of popular, but non-typical ecommerce marketing platforms. Recent calculation of active users on Instagram has given us a number in 500 million. It is more exciting to know that over a half of them visit the app on a daily basis and can be counted as regular followers.

Let’s add one more hot fact for you to feel interest in this channel: audience on Instagram is 8 times more engaged than on any other places. Only 32% of Facebook audience contact brands on regular basis, while Instagram has a doubbled amount. You can check out 12 Best Instagram Growth Services in 2020 for Organic Followers to grow your online presence on social media.

Marketers are certainly aware of this big network, but not all of them use it for the campaigns due to its specificity. It means that you will have there less competitors than on Facebook. The situation is likely to be the same in a couple of years, but we recommend not to waste time.

One of recent Instagram shticks is algorithm changing, thus users can see only best content. Of course, the results of such innovation can be negative as well, but it is direct messages to ecommerce businesses to create quality ads.

An average check in the network is about $65 that is probably the best evidence of users being prone to buy something. Just count the sum of your earnings if you have a thousand of followers.

If you are serious about sales generation, read our pieces of advice for it attentively.

Divide time for each of your activity

And automate. The problem is that social media is the place where customers wish brands to communicate with them. Besides, creating a content takes time. What to do? Certainly, you will need a good time-management skill and what our findings are about:

  • you may be very productive today for creating tons of content for a month – it’s ok, as you don’t have to log in each 3-4 hours for a new post while you can automatically send them later;
  • find time when you respond on all messages and comments users left on your account. No problem if you were bored and a had a minute to reply on occasional message, but in general such tactics will not strike.

Turn your followers into your clients

The bigger your audience is, the better is engagement. But, in fact, it is all about vanity fair as all this “rewards” are hardly important if nobody of them buys from you.

  • think how long the trip from recognition to conversion is and where you can cut it;
  • use geotagging for the audience related to the event or place to find you;
  • add creativity – Instagram where you can advertise using photos, so they should be focused on positive association with the brand, showing the culture and style of its use.

Engage users

  • show the backstage of your products making – people like being unique and feel the inner nature of the subject matter;
  • post your followers photos. It gives a feeling that the goods are really made for common people and to see how they look like in different daily situations;
  • like your followers post, people appreciate really a lot when a brand shows interest to the clients;
  • launch a competition with a small prize of your production for repost, making a photo/video/stories with a link to your profile – people like free products, but they have done a decent job and deserve being thanked.

Engage important people from the niche or just popular celebrities

The idea we will tell is one, but how powerful it is:

  • launch a flashmob and ask famous people to participate in it. It should be something simple to do, but have some relation to your company. For example, ask your audience to make photos of jeans fabric in their ordinary life.

Conclusion

Instagram is the place where high budgets are not strictly required as people are more inclined to buy by themselves. Implement just one of the tactics we have described and write us to share your success.

About Neel Achary 21874 Articles
Neel Achary is the editor of Business News This Week. He has been covering all the business stories, economy, and corporate stories.