ADbhoot has introduced the first-ever campaign for Nuvama Private, one of India’s leading Wealth management firms. This campaign, titled Wealth Wisdom, positions Nuvama Private as a forerunner in the realm of private banking and underlines Nuvama Private as the chosen partner serving the needs of Ultra High Net Worth Individuals.
The campaign, Wealth Wisdom, unravels the intricate tapestry of the UHNI world, showcasing how Nuvama Private’s expertise aligns seamlessly with their ambitions. In the campaign, a diverse group of UHNIs and Nuvama Private employees driven by aspirations and values passionately convey their steadfast confidence in Nuvama Private’s capabilities.
Link – https://www.youtube.com/watch?v=bLViSsL7Gxc
Alok Saigal, President & head of Nuvama Private says, “In an arena where the complexities of investments, transactions, and wealth management intertwine, trust stands like a sturdy pillar, upholding this vast landscape of financial possibilities. Our industry is not just about numbers, charts, and graphs; it is about the dreams of families, the success of businesses, the future we envision, and the legacy we strive to leave behind. Nuvama Private has consistently stood as a testament to its unwavering commitment to client-centricity. Our brand campaign is not merely a collection of visuals, words, and ideas, but a vivid reflection of the very essence that defines us – our values. It’s about the experiences we curate and the meaningful relationships we build.”
“Wealth Wisdom” offers a captivating narrative that touches on a diverse array of wealth management in UHNIs. The narrative touches on the thrill and caution in venturing into new business territories; the embrace of novel viewpoints over materialism; nurturing a simple idea into a thriving enterprise, global expansion, upholding cherished values, Family legacy etc.
Nikita Chokshi, Head – Marcom & Client Engagement at Nuvama Private says, “Wealth Wisdom goes beyond being just a campaign; it extends an invitation to delve into the universe of UHNI intelligence, values, and aspirations, highlighting Nuvama Private’s pivotal role in shaping and safeguarding their financial journeys.”
“Wealth Wisdom” unfolds its narrative canvas by featuring a diverse spectrum of UHNI individuals. It delves into the profound intelligence, discernment, and distinctive mindset of a new-age entrepreneur, successful tech startup, third-generation entrepreneur, seasoned businessman to reputed industrialist. It reflects the insights of Business owners, corporate treasuries to family offices.
The campaign moves around Nuvama Private’s Innovative Financial Strategies, capability to leverage market opportunities, Nuvama Private’s Customized Alignment, Sustainability and Commitment, Trust and Reliability, Expertise and Transparency, knowledge, Legacy Creation, and Global Vision etc. and echoes Nuvama Private as The Chosen Partner for UHNIs
Vaibhav Pandit, Founder & Creative Director of ADbhoot who had also directed the campaign says, “Connecting to the UHNI genre has always been a big challenge for the brands as well as agencies. It’s a very niche and difficult market to communicate in. We successfully captured the insights of Nuvama Private and its target audience. We were very clear from the beginning that our communication was for the class not for the mass. By simple, insightful, and thoughtful storytelling we very subtly yet effectively incorporate Nuvama Private’s values with its clients’ values.”
Nuvama Private’s Wealth Wisdom is a digital-only campaign currently distributed through different social media and digital media platforms.