There’s an exponential growth in the digital space, and we as its consumers are the sole witness. The usage of mobile phones and the internet across the world has changed dramatically, prompting consumers to shift to online transactions. Today the simple trade of physical buying has drained, as more and more online marketplaces have emerged in the consumer industry, providing an array of shopping choices.
In India key players like Amazon, Flipkart, eBay, and Nykaa have changed the face of shopping locally, as it has expanded its consumer’s horizons. Digitization has accelerated further owing to consumer convenience, covid, and varied options at economical prices. This directly benefits the retailers, as they actively track consumer behavior, and purchasing patterns. Digital marketplaces have taken the centre stage due to competitive prices and quality, convenient purchase process, and trusted partnerships.
Marketplaces have a plethora of brands from all around the world, making shopping effortless for its consumers. Amit Patil, the co-founder at Ilana- a natural, non-toxic, and unadulterated skincare brand, believes that the virtual marketplace websites have transformed the business opportunities for everyone. Right from high-end luxury brands to small and medium-scale retailers and service providers has expanded the borders rapidly.
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About ilana: Co-founded by Nikita Deshpande and Amit Patil in 2018, ilana’s vision is about empowering you with skincare that works with your imperfections helping you discover your real and authentic self.
