New Delhi, 26 September 2024: Ashiana Housing Ltd., a leading real estate developer listed on the NSE and BSE in collaboration with Arihant Foundations & Housing, successfully hosted the Senior Living Conclave 2024 under the theme “Rediscover Joy at 50 and Beyond” at Hilton Hotel, Guindy, Chennai. The event, focused on shaping the future of senior living in India, drew around 400+ attendees, reflecting the sector’s growing importance and recognition.
The conclave explored innovative care options, tech-enabled solutions, and retirement planning tools designed to enhance the lives of individuals over 50. Insights were shared on the rising demand for senior housing, especially in Chennai, which contributes about 74% to the organized assisted living market in South India.
Ankur Gupta, Joint Managing Director of Ashiana Housing Ltd., remarked, “The Senior Living Conclave 2024 reaffirms our dedication to redefining retirement living in India. With our ongoing investment of Rs 700 to 1,000 crores, we are committed to building communities where seniors can thrive independently and enjoy a fulfilling, joyful life. This marks a significant shift in how we approach care and lifestyle for seniors.”
Bharat Jain, Director of Arihant Foundations & Housing, added, “Chennai is emerging as a key hub for senior living, driven by factors like affordability, healthcare access, and the changing family structure. The partnership between Ashiana and Arihant ensures we create vibrant, enriching spaces for seniors, setting a new benchmark in retirement living.”
At the event, Ashiana Housing introduced its latest luxurious sophisticated senior living project, Swarang, a collaboration with Arihant Foundations, located in Chennai’s serene Nemmeli area along East Coast Road (ECR). The project’s extensive amenities, from sports like walking football and croquet to aqua therapy, are aimed at promoting physical well-being, while a place of worship and regular social activities foster community bonding. With an investment of Rs 225 crore and expected sales realizations of Rs 450 crore, the project will be completed in phases, with the first set to be delivered by September 2027.
Delightful in every sense, the sophisticated senior living is meticulously crafted to provide a vibrant and luxurious lifestyle for those looking to celebrate life after retirement. With its prime location, modern amenities, and the trusted reputation of Ashiana, Swarang is set to redefine the post-retirement sophisticated living experience. The homes are elegantly designed by famed architects, with ample ventilation and an abundance of natural light, ensuring a comfortable and secure environment.
A particularly engaging segment of the conclave was the interactive Q&A session, where seniors in attendance actively participated, demonstrating their keen interest in shaping their future living environments. Questions ranged from practical concerns about healthcare facilities and emergency response systems to inquiries about social engagement opportunities and customization options for living spaces.
With over 2,500 seniors already enjoying life in Ashiana’s communities across Bhiwadi, Chennai, Lavasa, and Pune, the company remains a pioneer in senior living. Ashiana Housing reported revenues of Rs 1,800 crore for the financial year 2023-24, with projections to cross Rs 2,000 crore in the current fiscal year.
The Senior Living Conclave 2024 offered a unique platform to discuss the evolving needs of India’s senior population and demonstrated the sector’s rising momentum, with developers and stakeholders investing heavily to meet the growing demand for specialized living solutions.