New Delhi, 5th March 2022: BIBA, the national apparel brand, comes back this women’s day to celebrate and honor the many shades a woman dons in her life with their latest campaign titled #ManyShadesOneMe.
The campaign #ManyShadesOneMe is calling out women to talk about the roles that they play in their lives. As we know, women grow up playing and mastering many roles, be it of a daughter, sister, mother, wife, who also goes on to become a mentor, a guide, a friend, a philosopher, a healer, and someone who guides her children, her family, and colleagues. She also takes on the role of a caretaker—someone on whom other people in her life rely—and thus ends up playing a role that transcends labels and definitions. The thought is what BIBA is celebrating and is giving an opportunity to get trained in courses such as English speaking, Instagram marketing, Facebook marketing, photography, music, Amazon Home Business, Photoshop for Beginners, life coaching, and web design.
BIBA has created some engaging and powerful campaigns and films such as #EqualWorldStartsWithYou, #ChangeTheQuestion and #ChangeTheProgress and wants to continue this journey.” In 2022, BIBA launched #WoMannKiBaat campaign which urged women to share their feelings, fears and hopes and desires without the fear of being judged.
Siddharth Bindra, Managing Director, BIBA Apparels, said, “BIBA wants to engage, connect, and give a platform to our patrons. We urge women to be vocal and share their stories and their dreams with us, and in our own small way, we want to help them by giving them an opportunity to learn something new, and if that helps them to come closer to their dreams, we would be thrilled. “