RICHMOND, Va., November 03, 2025 — CareScout, a Genworth subsidiary dedicated to helping families navigate aging with confidence, today announced the successful closing of its acquisition of Seniorly, Inc., a leading technology platform and advisor network that connects families with senior living communities and resources. Over the coming months, Seniorly, its advisor network, and partners will transition to the CareScout platform.
The acquisition was funded from Genworth’s existing holding company cash, with total cash consideration amounting to approximately $15 million. The acquisition of Seniorly strengthens CareScout’s direct-to-consumer capabilities and accelerates its strategic roadmap to simplify and dignify how families understand, find, and pay for long-term care.