Hyderabad, September 27, 2022…-The Hyderabad based, home grown national body of women entrepreneurs, the Confederation of Women Entrepreneurs of India (COWE) aims to turn 150 rural women into food entrepreneurs through their novel initiative called “PAU”SHE”TIK Cooking competition”, titled “Mera Swad Mera Swaasth” with a difference. It was organized across cities in Andhra Pradesh and Telangana. To achieve this objective it has chosen a novel model. It has organized a Cookery contest for rural women in four cities each in Andhra Pradesh and Telangana.
It was a unique Cookery Contest with a purpose to spot rural women with entrepreneurial aspirations. The route chosen was a cookery contest. Through these contests I tried to spot rural talent, women with entrepreneurial aspirations and due course COWE will turn rural women into food entrepreneurs.
It was an initiative of Hyderabad-based Confederation of Women Entrepreneurs of India (COWE) and Hands in Hospitality Chef’s Association. It has just concluded eight cities’ contests in both Telugu states. Now it is all geared for the final to be held in Hyderabad on October 16 and 17.
The last leg of the contest is just concluded at Jadcharla in Mahboobnagar District shared by Ms Jyotsna, President of COWE Telangana, in a press note issued in Hyderabad today.
The title of the competition was “Mera Swad MeraSwaasth”. The theme was Paushtik Food(Healthy vegetarian food).
The Best participants of each centre will participate in the final where they need to cook live in a live kitchen. Before the final, a workshop will be run for them.
The eight winners from each city and special consolation prize winners in some cases will get to participate in the final.