~ Launching on 2nd March with three new original podcasts- Deewaron ke bhi…, Ratri Ke Yatri and The Bollywood Hungama Show, the platform aims to launch a further 10+ original podcasts across diverse genres this year ~
~ Adds to the existing slate of around 4000+ licensed podcasts available on Hungama Music ~
India,3rd March 2022: Hungama Music, one of the leading music streaming services in the country, today, announced the launch of original podcasts and audio stories.
Hungama Music aims to introduce over 10+ original podcasts in the next year across genres horror, crime, thriller, erotica, comedy, devotional.
Giving the audience an immersive storytelling experience, the first three original podcasts to be launched by Hungama Music are Deewaron ke bhi, Ratri Ke Yatri – Podcast and The Bollywood Hungama Show Deewaro ke bhi is a slice-of-life podcast where listeners eavesdrop into people’s conversations as narrated by a wall. The stories on the show will range from thriller to horror to romance to comedy, making for an interesting experience for fans who love to sit down, relax, and listen to short and fun stories. Ratri Ke Yatri – Podcast is an audio version of the popular original show on Hungama Play, of the same name, an anthology that features 5 unique and thought-provoking stories set in redlight areas. Lastly, listeners will get the chance to tune in to The Bollywood Hungama Show, and get a sneak peek into the lives of biggest names in Bollywood via fun moments and segments in the audio format.
Speaking about the podcasts, Siddhartha Roy, COO, Hungama Digital Media said, “At Hungama, we have always, over the years endeavoured to present quality and innovative content. We’ve witnessed the rise and evolution of podcast and audio stories, where consumers are increasingly seeking content that is exclusive, differentiated, and enhances their music streaming experience. Through Original podcasts, we look to develop new original concepts that span a host of diverse genres and present audio content that engages and entertains them. These additions to our existing catalogue of podcasts see us strengthen our original content bouquet. Furthermore, they will also give listeners much more value for the time spent on the platform through hours of exclusive programming available throughout the year.”
About Hungama Music:
Owned by Hungama Digital Media Entertainment Pvt. Ltd., Hungama Music is one of the leading music streaming apps in the country. Since its launch, Hungama Music has been instrumental in shaping music consumption habits in India, as well as, crafting an enriching experience for music lovers globally. Its multi-genre and freemium library
of more than 15 million songs and music videos, entertains listeners in 20+ Indian and international languages. This is in addition to its bouquet of original content, online radio channels and curated playlists. Guided by its parent company’s philosophy of simplifying digital content consumption, Hungama Music has led the way in making music streaming a wholesome experience. It was the first in the region to integrate music videos within its music streaming service, as well as, the first to provide a unique rewards program allowing users to earn points as they go and redeem these for a premium subscription. Hungama Music has created multiple customer touchpoints and is available across platforms and ecosystems.
This includes smart devices, AI-enabled assistants like Alexa, web and apps on Google Playstore, Apple Store and Huawei AppGallery. Hungama’s strategic association with Xiaomi also enables the largest smartphone community in India to enjoy Hungama Music on Mi Music. For more information, please visit www.hungama.org
