Lucknow, Uttar Pradesh, May 06, 2025: Jindal (India) Limited, part of prestigious B.C. Jindal Group and one of the leading downstream steel products manufacturers in India, successfully hosted Milaap, a retailers meet, in Lucknow. The event, attended by senior company officials from the company, was organised to engage and interact with leading retailers in the region. The meet was organised in collaboration with company’s authorized dealer M/s Anand Steel Rooftech and was attended by approximately 80 retailers.
In line with Jindal (India) Limited’s strategy to further strengthen its geographical presence across India, the company, at the event, showcased its range of advanced coated steel products, each designed to meet the specific demands of various industries while ensuring high performance and durability. Among these was Jindal Sabrang, an offering from Jindal (India) Limited that redefines the aesthetics of steel by introducing a vibrant array of colour-coated options with exceptional corrosion resistance in outdoor applications.
In addition, the company apprised the retailers about Jindal NeuColor+, a range that represents the pinnacle of premium coated steel products, offering a combination of advanced technology, aesthetic versatility, and long-lasting durability. The product offering from Jindal (India) Limited, is engineered with a special coating process that makes the steel sheet exceptionally resistant to corrosion and colour fading.
“A leading national player, Jindal (India) Limited has a strong foothold in the East and the South markets in India. The company will continue to further penetrate the current markets and, simultaneously, will strengthen its presence in the Northern and the Western regions of the country. The Milaap Retailer meet is a strategic step to educate retailers about Jindal (India) Limited’s premium and innovative offerings that are also witnessing a strong demand in the Lucknow market,” said a Jindal (India) Limited’s spokesperson.
As part of this initiative, Jindal (India) Limited’s representatives also discussed the company’s plans for the region, gather first-hand feedback from the retailers and address any challenges that they may be facing. This has helped Jindal (India) Limited to network with the retailer partners, driving growth across the region for the company and further strengthening the company’s position as a trusted partner.