General Insurance, one of the leading general insurance companies in India today launched a new campaign with a jingle & OOH promoting its Liberty 365 days’ claims service. The campaign has a tagline ‘Bharose Ka Vaada’ from its earlier TVC, which was launched in December last year.
The jingle will be played across all the radio stations in metropolitan cities.
The creatives of OOH media has city specific messages and are placed across Lucknow, Nasik, Nagpur, Vizag and Vadodara. Liberty General Insurance will be promoting this campaign on all digital platforms to attract the younger generation.
Speaking on the development, Mr. Gaurav Dubey, Head of Digital Business & Marketing, Liberty General Insurance said, “Customer centricity is at the heart of all endeavors that Liberty General Insurance undertakes. We launched Liberty365 claims for our customers to ensure them that we are accessible any day of the week whenever they need us. Last year in December, we launched a TVC ‘Bharose Ka Vaada’, literally translating to ‘A promise of trust’, the tagline signifies our brand’s commitment towards taking care of our customers through our values of responsibility and trust. Our constant endeavor is to provide seamless support in a customer’s insurance journey including speedy claims settlement.”
