New Delhi, January 19, 2022: Options Designs, a purpose-driven agency specializing in creating brand communications has curated an ‘End of Season Sale’ ad campaign for SINGER India. The campaign aims to bring global attention to the 60% discount offered on SINGER’s ‘selected’ appliances.
Established in the year 1851 and headquartered in New Delhi, SINGER has made a mark in the country and has since become synonymous with sewing and stitching for decades. The customer’s loyalty and trust have reinforced the company’s products and image over the years. The company continues to live up to its legacy by providing world-class goods to all of its customers worldwide.
The company has been a leading producer and marketer of home appliances and sewing machines in India. It manufactures the most modern home sewing and embroidery machines in the world, allowing individuals to express themselves through the art of sewing. It also offers a diverse assortment of best-in-class home appliances to meet a variety of household requirements. Through its Company Showrooms, Dealers, Distributors, and all major shopping websites, it has a presence across the country.
SINGER India has always played an essential part in Indian households right from sewing machines to kitchen appliances and the company is welcoming the cold winter with a warm End-of-Season sale.
“The brand brings a great opportunity for us to establish the world champion sewing machine manufacturer into domestic and home appliances too. The innovative approach and a commitment of creating value for the end customer from the brand are at the forefront of our strategy,” said Anurag Mehta, Founder, Option Designs.
The campaign went live on the 21st of December and continued till the 25th December 2021. The ad took an integrated communication route throughout the social media platforms including YouTube, Instagram, and Facebook, and was run on digital platforms such as Google too. Along with this, the campaign was intensively promoted via the mainline mediums like in-store branding, and print ads in newspapers.
Owing to the success of the campaign Mr. Pankaj Chaturvedhi, Vice President, Sales & Marketing, SINGER India said, “Option Designs reflects not just our values when it comes to delivering great output, but does so while keeping in touch with the times. It has been a great experience to work with a company that understands SINGER as a brand, and as a legacy.”
