Mumbai, 24th April 2025: Liquid lipsticks bring the drama, but too often, they bring the dryness too—until now. Nykaa Cosmetics is revolutionizing the liquid lipstick game with the launch of Superlight Lip Cloud, an ultra-comfortable matte mousse formula that delivers intense color with a soft, weightless touch. The much-anticipated launch was introduced by Nykaa Cosmetics Brand Ambassador Rasha Thadani, giving beauty enthusiasts the first look at the dreamy, cloud-like formula.
Unveiling Superlight Lip Cloud with a captivating campaign, Rasha Thadani embodies the perfect balance of playful charm and effortless glamour, bringing the essence of this revolutionary formula to life. The campaign captures the lipstick’s feather-light texture and bold colour payoff, reflecting the way it enhances beauty without ever feeling heavy. At the heart of this visual narrative is ‘Blushin’ Bellini’, the perfect pinky nude shade designed for those who love a touch of understated elegance. This universally flattering hue blends sophistication with ease, making it the go-to choice for everyday wear—whether you’re keeping it casual or elevating your look.
Inspired by the need for high-impact lip colour that doesn’t compromise on comfort, Superlight Lip Cloud features a high-pigment, velvety mousse texture that gives lips a soft, blurred effect—no dryness, no discomfort, just pure cloud-like perfection. Infused with CICA and Squalane, it keeps lips nourished, hydrated, and comfortable all day long. The range debuts in 10 everyday shades, designed to complement all skin tones.
Speaking about this innovation, Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands, said, “Innovation is at the heart of beauty’s future, and at Nykaa Cosmetics, we’ve always been at the forefront of that movement. We’ve understood the evolving demands of consumers — a desire for an intense colour without sacrificing comfort. Superlight Lip Cloud answers this need, combining rich pigment with a weightless, breathable texture. It redefines the liquid lipstick experience by delivering effortless, long-lasting beauty without compromise.”
Adding her take on the launch, Rasha Thadani, Brand Ambassador, Nykaa Cosmetics, said, “I love a statement lip, but I also need something that’s comfortable enough to wear all day. Superlight Lip Cloud is exactly that—it’s weightless, glides on like a dream, and gives the most gorgeous soft-focus finish. I know this one’s going to be my go-to!”
Experience beauty without the weight with the Superlight range—intense colour, cloud-like comfort. Superlight Lip Cloud is now available at all Nykaa stores and online at nykaa.com