Bengaluru, April 29, 2022: Melorra, one of India’s fastest-growing D2C brands, is giving customers a choice of over 16000 BIS hallmarked, affordable and trendy gold jewellery designs for daily wear ahead of Akshaya Tritiya. Customers can choose pieces inspired by the most recent runway trends and get up to 50% off on making charges of gold jewellery at www.melorra.com. They can also shop via Melorra’s 11 physical experience centers in Bengaluru, Delhi, Lucknow, Mumbai, Bhopal, and Noida.
Akshaya means ‘eternal’ and Tritiya stands for ‘third day’, Akshaya Tritiya is considered auspicious for new ventures, marriages, expensive investments such as gold or other property, and any new beginnings. This is where Melorra is bringing gold jewellery collections that will help women trend every day and everywhere. Four new trend inspired collections have been launched namely ‘The Greek Goddess’, ‘Lace Up’, ‘Volume’ and ‘Sunny’.
Speaking about this, Saroja Yeramilli, CEO & Founder, Melorra, said, “This Akshaya Tritiya, we are encouraging women to buy gold jewellery that complements their dailywear wardrobe through our campaign ‘Auspicious today, fashionable every day’. With over 16,000 designs inspired by global fashion trends, we have the largest collection of 22KT BIS Hallmarked lightweight gold jewellery in the country, and we ship to every pin code in India. All our designs are lightweight, affordable and fashionable. In fact, over 70% of our collection is under 50,000!”
Melorra recently unveiled its new TVC with its brand ambassador Shraddha Kapoor urging women to choose fashionable gold jewellery for all day, every day! The quirky TVC is being promoted through an omnichannel approach and is also being aired during the ongoing IPL matches. Melorra is the only company that launches a new collection every week with over 75 designs. The brand delivers across India and in the UK, USA, Singapore, and UAE.
The brand will also be expanding its retail footprints throughout India in the next few years. So far, Melorra has delivered to over 3000 cities/towns/villages in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with a population above 1 million. Their other USPs include a 30-day return policy and lifetime exchange. It has also recently expanded delivery capabilities to the US, UK, Singapore, and UAE. Melorra is aiming for $1 billion in revenue by FY 2026.